Best Trade Promotion Management Software for Salesforce

By adjusting on-invoice prices, on-invoice incentives, and off-invoice commissions, profits can be optimized. IMA360 handles optimization, budgeting, and execution of pricing and off-invoice adjustments. In addition, historical data is used to provide forecasting projections for future sales and determine strategies for competitive landscapes while considering factors such as price elasticity and inventory position. Following this methodology, the system can evaluate and suggest the optimal price by considering off-invoice adjustments applicable to customers and materials. All businesses have unique challenges, so IMA360 takes time to understand the company data, processes and company culture, and competitive landscape of each company and allow to add the company’s secret sauce to configure and deploy the best solutions, which provides outcomes that are measurable Together, they can give real-time visibility into deal-specific profitability when quoting customers or negotiating contracts. In order to ensure clarity and efficiency, all teams will be able to see the same data points. IMA360 understands a company's data, processes, culture, and competitive landscape, enabling it to configure and deploy the best solutions

GreatVines is an enterprise-level Sales Execution platform for distributors, beverage suppliers, and promotional agencies. Our suite of mobile tools, powered by Salesforce, helps you manage 3tier account relationships, plan appropriate activities, set smarter goals for growth, monitor trade spend, and monitor marketing programs. GreatVines allows you to adapt your sales strategy to rapidly changing market conditions. It also provides supplies analytics to accurately measure the results you need to collaborate with your channel partners.

The heightened level of global competition presents challenges for companies striving to thrive in the current marketplace. As a result, these businesses are increasingly focused on fostering deeper connections with customers, channels, shoppers, and consumers to enhance their sales performance. Traditionally, consumer products firms have faced a surplus of solutions across their front office, complicating their operational efficiency. To tackle this issue, Accenture and Salesforce aim to create a unified engagement system for sales processes, merging Salesforce's capabilities with Accenture's vast expertise in the consumer goods sector. By utilizing Accenture Cloud Trade Promotion Management, organizations can effectively plan and implement successful promotional campaigns while gaining insights into trade investments, expenditures, and profitability. Additionally, Accenture Cloud Retail Execution empowers management and field sales teams to execute more precise and compliant promotions, ultimately driving better outcomes for the business. This collaborative approach not only simplifies processes but also positions companies to navigate the complexities of the modern retail landscape more effectively.