Best Search Engine Marketing (SEM) Software in India

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

Semrush One is a comprehensive digital visibility solution built to help brands dominate every modern search environment. It combines Semrush’s industry-leading SEO technology with powerful AI visibility and generative search optimization tools. Users can track performance across traditional search engines and AI platforms like ChatGPT and Gemini in one unified system. The platform delivers actionable insights across SEO, content, paid advertising, social media, local listings, and AI PR. With access to billions of keywords, backlinks, and domain profiles, Semrush One uncovers growth opportunities others miss. Advanced forecasting tools allow teams to predict traffic, conversions, and revenue impact. Enterprise-ready features support automation, scalability, and cross-team collaboration. Real-world benchmarks and competitor analysis help brands understand market position and gaps. Semrush One is used by Fortune 500 companies and global enterprises worldwide. It enables marketers to turn data into measurable, sustainable growth.

Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.

Conductor empowers enterprise organizations to maximize online visibility through an integrated platform combining AI content generation, search intelligence, and technical site monitoring. Its unified data approach consolidates SEO metrics, analytics, competitive research, and technical performance into actionable insights that drive measurable growth. Unlike generic AI tools, Conductor’s purpose-built AI tailors recommendations and generates hyper-relevant content based on how AI and search engines interpret your site. Conductor Creator produces high-quality, audience-focused content, while Conductor Intelligence delivers in-depth keyword, competitor, and market analysis to inform strategy. Conductor Monitoring continuously tracks website health, sending real-time alerts to address critical issues before they impact traffic or conversions. The platform supports Answer Engine Optimization (AEO) for large language models like ChatGPT, ensuring brands remain discoverable in emerging AI-driven search. Built with enterprise-grade scalability and security, Conductor integrates easily with existing systems and workflows. Its data-driven approach helps marketing, SEO, content, and development teams collaborate efficiently for sustainable digital growth.

The ultimate feed management and PPC tool. All in one tool to optimize your feeds for the largest eCommerce channels and create automated PPC campaigns. Channable lets you use built-in feed templates to compare prices on over 2500 websites, affiliate platforms, marketplaces, and generate ads for Microsoft Advertising or Google Ads. Your online shop's success is dependent on the ability of consumers to find your products. Channable has created an online tool that allows retailers to manage product feeds, automate PPC campaigns, and integrate with marketplaces. You can create PPC campaigns based upon your datafeed. Advertise on availability and use retargeting to convert more customers. Channable's feed management tool and PPC tool makes it possible. Highlight your services on every channel and make your hotels and flights more visible.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

RebelMouse, a SaaS CMS CMS that is always up-to-date, helps publishers and marketers increase organic traffic by breaking away from the traditional approach to legacy web technology. Editors, writers, and designers all need to rank their content across social media platforms and channels. Businesses need traffic, and content creators need an easy experience. SquareSpace and WordPress offer simplicity, while RebelMouse offers both. RebelMouse has better performance and more traffic. With RebelMouse, Drupal and WordPress developers with experience can create high-performing sites that require less effort to set up and manage. RebelMouse is an enterprise-ready SaaS platform that is powerful enough for media companies, but easy enough for marketing teams who just want to generate more traffic. We are also a majority-female diverse, inclusive organization. For more information on how we are different from other tech companies, please watch the YouTube video!

Streamlining online advertising has never been simpler. Increase your customer conversion rate by 60% while reducing costs by 10%. WordStream is here to support your small business in achieving these goals. Our tailored software and services are specifically designed for small to mid-sized enterprises, enabling them to achieve significant outcomes from their online advertising efforts. Enhance your agency's capabilities, empower your team with knowledge, and foster robust growth in online advertising for your clients using our innovative solutions. How does your Google Ads performance compare to your industry's competitors? Discover the impressive features of WordStream's award-winning software and the expertise of our dedicated team. While keyword research can often feel overwhelming, our complimentary tool simplifies the process, allowing you to easily identify essential keywords that will drive traffic through both SEO and PPC strategies. Additionally, LocaliQ provides tech-driven marketing solutions aimed at helping you attract, convert, and retain a larger customer base effectively. Don't let marketing challenges hold you back; let us help you elevate your business to new heights.

Software that provides a complete client experience for small businesses. Thryv makes it easy to apply for a job, manage the job and get paid. Thryv is a small business management platform that automates tasks, puts customers at the heart of your business and is secure. ThryvPay is a tool that can help service businesses save thousands by allowing them to accept and process credit card payments and ACH payments. Next day funding, automatic recurring payments, client side convenience fees, QuickBooks integration and automatically scheduled payments are just some of the many benefits that ThryvPay offers. Thryv is available on any device, whether it's a tablet, a desktop, or an app for the mobile. It gives you complete business management and exceptional customer support. Thryv integrates with the digital tools that you already use to manage your small business and streamlines the way you do it.

Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Walmart, Google and Bing by optimizing their PPC campaigns. Powerful PPC optimization tool powered by best ad-tech AI. Maximize your profit, not just sales!

We offer Loyalty Reward Programme, Loyalty App and Mobile Loyalty. You can transform your paper punch cards into an easy-to-use mobile app. We also offer tablet loyalty programs that are simple and attractive for your counter. Mobile deals help businesses retain and attract new customers. Customers can be rewarded for sharing information and offers from your business via social media.

PromoNavi is a digital platform that can be used by marketers, agencies and PPC professionals. It automates repetitive tasks such as creating and optimizing PPC campaign campaigns and helps to increase ROAS. PromoNavi automates keyword collection, competitor analysis, PPC reports, campaign creation, ad performance tracking and broken links checking.

Enhance your advertising efforts and budget with Ampd's comprehensive ad automation toolkit. It stands out as the quickest, most straightforward, and most efficient method to initiate, oversee, and optimize Google Ads tailored for your ecommerce enterprise. Regardless of whether you operate as a solo entrepreneur, lead a skilled team, or manage an agency that caters to numerous clients, Ampd is dedicated to supporting your needs. Our all-in-one system takes charge of every aspect of the process—starting from evaluating your Google Ads account to ensuring you are set up for success, all the way to simplifying the management and growth of a lucrative online venture. By removing 90% of the workload involved in launching and overseeing ads, Ampd significantly boosts your chances of success and enhances your return on ad spend. Interested in getting started with Google Ads or seeking an in-depth audit of your current setup? We offer a complimentary assessment followed by guidance to help you kick off your campaigns. If you are already adept at managing campaigns, we can further refine ad performance to ensure your spending is both efficient and productive, ultimately leading to better outcomes for your business. With Ampd, you can achieve unparalleled growth and efficiency in your advertising efforts.

Sellozo offers a comprehensive, a la carte suite of intelligent tools that Amazon Sellers can use. We automate the tedious stuff and analyze a lot of data. Then we package it all up into intuitive reporting tools and tools that Amazon Sellers can use. Insights and Analytics with Financial Reporting is the core offering of Sellozo. It provides Amazon Sellers with an enhanced view of their sales and product data. This data can be paired with organic and sponsored sales data and performance data in an intuitive dashboard. Our Ad Automation offers an average 70% increase of return on ad spending by optimizing your Amazon Sponsored Products Listings and lowering wasted ad expenditure. The Repricer allows you to automatically adjust product prices based on the criteria you specify. This will allow you to win and remain in the Buy Box. Our Support team, which is staffed by Amazon Sellers and available to assist with any aspect of Amazon, is also available. We are here for our customers.

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

As the volume of data increases and the importance of protecting consumer personally identifiable information (PII) escalates, marketers face an ever-growing array of challenges in achieving brand and sales growth efficiently. To tackle these issues, advanced AI-driven decision-making technology designed for scalability is essential. Scibids specializes in marketing AI and currently provides a solution for addressable paid digital media that enhances KPI performance by 30% to 70%, even when campaigns have hit a performance plateau or have stopped scaling. It is imperative for marketers to view AI-driven optimization as a necessity rather than an option. Uniquely, Scibids AI introduces an intelligent interface that integrates seamlessly with demand-side platforms (DSPs) to elevate campaign optimization to new heights. This technology accommodates various formats—ranging from standard and rich IAB display ads to video, native, and audio formats—while also being equipped to optimize a wide array of KPIs, including custom formulas that utilize diverse measurement sources. Additionally, the implementation of such innovative solutions can significantly enhance overall marketing strategies and lead to more effective consumer engagement.

groas, an AI-powered platform, transforms Google Ads campaigns through hyper-personalized ads. It also generates dynamic landing pages for each search query. Unlike traditional ad platforms, groas' machine learning engine goes beyond simply inserting keywords. It understands the user intent and creates thousands unique ad variants that perfectly align with what potential customers search for. Our technology doesn't stop with the ad. It also dynamically adjusts landing page content to match each search term. This ensures a seamless and conversion-optimized user experience from click to convert. The result? The result? Whether you are running SaaS, lead generation, or e-commerce campaigns, groas allows you to scale easily while eliminating wasteful spend. Groas allows you to scale your campaigns at a faster pace and with greater precision.

Retreaver, a cloud-based call centre solution, tracks, tags and routes calls to specific departments or agents. We help marketers, agencies, and brands analyze inbound calls, manage caller profiles and dynamically route calls. We also track conversions, analyze ROI, and generate reports. You can personalize customer experiences, reduce call times, and improve customer satisfaction by leveraging powerful CRM databases and real-time tracking. Retreaver allows you to create your own call data properties using custom tags. These tags are associated with a number or a phone call, giving you greater control over your campaigns. We can pass these savings to you by optimizing our operating expenses. We do not have any monthly contracts and offer competitive pricing for our clients. Contact us for a quote.

We offer agencies powerful tools to manage their PPC spend. Never worry again about over/underspend or pacing. Our apps are built on top of Shape's platform and focus on what we know best, budgeting and APIs. Our algorithm will help you keep your ad spend in line with your performance goals. Budget analysis to help you find and capitalize on missed opportunities. A centralized, simple-to-use marketing API allows you to build powerful tools. Digital marketers are too busy manually managing ad spending, according to our opinion. You can organize campaign spend across channels into custom funds that fit your strategy and needs. Your team will have a trusted resource to access detailed information about any budget. You can manage campaigns with recurring monthly spending targets as well as limited-time promotions just as easily. Get flexible spend alerts that let you know when to take action, and our unique automated solutions take care of the rest.

PPC BidMax™ (previously known as Dynamic Bid Maximizer) stands out as a premier solution for automated management of Pay Per Click advertising. This tool enables you to effectively oversee your digital ad campaigns on platforms like Google, Yahoo, and Bing through a user-friendly interface, enhancing your return on investment (ROI) in the process. Join the ranks of thousands of agencies and consultants worldwide who rely on this PPC management software each day for their clients’ needs! Overseeing online ad campaigns can often become a tedious task, requiring ongoing adjustments to bids and keywords to maintain budget compliance while maximizing ROI. By utilizing our PPC software, you can alleviate the burdens associated with managing a PPC initiative, saving both time and resources. Our advanced bidding algorithm automates various essential functions, from establishing bids to creating detailed reports that clearly illustrate your ROI, allowing for straightforward monitoring of your campaign's effectiveness. With such powerful tools at your disposal, achieving successful outcomes in your advertising efforts has never been easier.

Achieve complete automation for your advertising on platforms like Google and Facebook, thereby increasing conversions for your business. With the ability to effortlessly create, manage, and optimize ads through a unified platform, AdScale employs cutting-edge AI and Machine Learning technology to autonomously handle your advertising campaigns across various channels. This powerful tool is valuable for eCommerce stores, advertising agencies, and businesses of all sizes. You can easily review and implement the recommendations generated by our intelligent AI, tailored specifically to your store's data. Our dedicated team is committed to delivering exceptional and personalized service, facilitating a seamless integration process when linking your store with your advertising accounts. Experience data presentation that prioritizes simplicity and actionable insights. By automating ad creation, optimization, and SMS notifications, you can minimize human errors and concentrate on enhancing your sales performance. Don’t miss the opportunity to elevate your e-commerce store—try AdScale today!

Imagine having the ability to suspend your advertising campaigns whenever it rains or setting a lifetime budget for a campaign in Google Ads. Wouldn’t it be ideal if your campaigns could automatically pause themselves whenever your landing pages malfunction? You can refer to these features as 'IfThens.' They function like miniature robots that manage your campaign settings. Just select one, set it up, apply it to your campaign, and you can step back. Your IfThen will diligently track conditions for you and implement changes to your campaign as specified. It truly feels like magic. A digital marketing agency with 14 years of experience wished for a solution to import external data into Google Ads to automatically manage client ad campaigns by activating, pausing, and adjusting bids. This idea led to the creation of IfThenAds. Execute campaigns intelligently that adapt to an ever-evolving landscape. Reach your target audience when it matters most and save both time and resources by quickly configuring your settings and letting the system take over. With IfThenAds, campaign management has never been easier or more efficient.

Review your allocated budget for this month to effectively strategize your daily spending and objectives. Define your target expenditure for the month, allowing us to automatically modify your daily advertising budget as needed. You can evenly allocate your monthly advertising funds while also having the flexibility to tailor specific details according to your needs. Analyze the comparison between actual spending and projected expenses to assess whether you are ahead, behind, or on track. Whether you wish to customize the days you want to run your ads, or if you require tailored solutions for various advertising campaign types, we’ve got you covered. Upon your initial login to AdLantern, you will be directed to the Sync page, where you can import your client accounts and ad campaigns effortlessly. The Sync page features straightforward instructions that guide you through the necessary steps to integrate AdLantern with your current Google Ads account. After completing the setup process, your client accounts will appear on the Sync page and in the left navigation bar, making it easy for you to manage them. Furthermore, this intuitive design ensures that you can quickly access all relevant information at your fingertips.