Best Sales Software for Nielsen Marketing Cloud

Algonomy is powered with a proven real time customer data and analytics platform, and global retail expertise. You can now precisely integrate demand and supply, engage customers with contextually pertinent experiences throughout their lifecycle, and enable rapid time to market, resulting in immediate ROI for your company. The new digital world is based on decision-making, not data. Customers who are smart expect personalized engagement and deeper, more relevant experiences. Brands must be able to make immediate decisions to address what appear to be two competing goals: short-term conversion revenue and long-term lifetime values. Algonomy makes it easy to make this a reality. You can have AI-based actionability as well as deep domain-specific analytics. Algonomy was created by Manthan, a cloud analytics leader and RichRelevance, an experience personalization icon. This new combination gives retailers an immediate boost in digital competence.

Acxiom allows you to access global data and insights for premium audiences. Engaging and personalizing digital and offline experiences helps you better understand, identify and target your ideal audience. Marketing technology, identity resolution, and digital connectivity all converge in a "borderless" digital world. Brands can now locate data attributes, service availability, and the digital footprint around the globe quickly to make informed decisions. Acxiom, the global leader in data analytics, has thousands of data attributes across more than 60 countries. This allows brands to improve customer experiences by providing meaningful data-driven insights and helps them make millions of dollars every day. You can reach, engage, and understand audiences all over the world, maximize your media investment, and create more personalized experiences. Acxiom data helps you reach audiences all over the world and deliver meaningful experiences.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

We offer the industry's most comprehensive view of competitive pricing. We optimize your price image so you can profitably increase revenue and drive trips. Price image uses Nobel Prize-winning models that measure how consumers perceive your prices. Optimizing price image can help you increase shopper loyalty and short-term and long-term revenue. You can win on the most important items to your customers, rather than a pricing war that you can't win on low-margin products. You can spend less on price investments and have a greater impact on shoppers' perceptions and shopping trips. You can track your price position through the eyes and opinions of the shopper by weighting items based on their importance. You will be less reactive to the pricing actions of your competitors and more strategic, which will help you outsmart them. To increase your competitive insight, we combine in-store audits with web scraping and Nielsen point of sale (POS) data. We also use advanced ML algorithms.