Ivy Mobility's Industry Cloud for Consumer Goods is a complete suite of software applications designed for the consumer goods sector. It transforms and supports all aspects of your sales, merchandising and distribution functions. Retail Execution. Field sales module for sales representatives to enable the perfect shop, complete audits, and perform guided selling. Direct Store Delivery (DSD) Direct Store Delivery (DSD) is a service that supports sales, delivery, route sales, independent reps, and other users. Sales Force Automation. Brand ambassadors can promote products directly to customers, activate promotions, sell more, and manage stock and time. Distributor Management. Brands and major distributors use this tool to manage their routes, sales, and route accounting. Digital Merchandising. Digital Merchandising allows merchandisers to manage display plans, competition, and planograms.