Best Free Programmatic Advertising Platforms of 2024

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

Google AdX, formerly DoubleClick Ad Exchange, is a programmatic exchange that allows publishers and ad networks to sell their inventory in real-time. It uses real-time bidders (RTB) for determining the price of each impression. This is essentially an online auction where advertisers compete to display their ads on the publisher's site. Google AdX offers publishers many benefits. AdX partners up with a variety of advertisers including major brands, agencies and ad network. This allows publishers to reach a much wider pool of advertisers than they could on their own. AdX RTB ensures publishers receive the highest possible revenue for their ad inventory.