Shorter Loop, an intuitive and all-in-one platform for product management, helps businesses of any size streamline their product management processes while keeping the expectations of customers in mind. Equipped with various frameworks, models, and techniques, modern businesses and teams across the globe can create product visions, personas, create assumptions/hypotheses, and test them through experiments with target audiences/personas to validate them further by mapping their needs, goals, and wants. Early customer feedback, such as at the discovery stage and then iterating on the ideas based upon that, allows product managers, product team members, business owners and marketers, startup founders and AI-driven SaaS software product organizations to achieve the product-market fit.