Best Web-Based PR Analytics Software of 2025

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage. Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. bloggers, media, board members, and employees can easily keep track of all their contacts).

Prowly is a public relations management platform for growth-focused professionals who want to enhance their organic visibility and storytelling through earned media. From finding contacts, creating pitches, comprehensive engagement analytics, media monitoring and delivering reports to clients and stakeholders, Prowly blends creative spirits with industry-relevant technology through personalization features, custom recommendations and actionable insights based on concrete data. With a commitment to exceptional customer service, we’re dedicated to understanding and meeting our clients' every unique need.

Propel is a PR tool that streamlines your media outreach. From building media lists, pitching journalists, managing campaigns, monitoring coverage, to analyzing data - Propel does it all. With both Gmail and Outlook integrations, pitch from within your native email. Save hours on pitching and reporting, giving you back the time you need to do the work you love.

Presspage is an all-in-one platform that helps communications teams save time and get great PR results. You can streamline your PR workflow with one platform that is elegant and simple. No more Excel spreadsheets, databases or email tools. Your team can be more efficient, collaborative and proactive, without the need for prior IT or coding knowledge.On-boarding your teams can be a major hurdle when adopting a new tool - but not with PressPage. We are there for you every step of your journey.

Generate engaging coverage reports that feature robust automated metrics, enabling you to present PR activities and analytics to busy stakeholders in an easily digestible and visually appealing manner. With complete flexibility in design, you can effortlessly drag and drop elements to customize reports for your specific audience without needing any technical skills. Make your efforts stand out by showcasing the entire spectrum of your PR initiatives on a single, concise page while leveraging powerful automated metrics. Present your hard-earned coverage in an engaging format and enhance it with a wide array of analytics, including our unique metric, Coverage Impressions. Additionally, you can send stunning emails by simply copying and pasting content into your work email, and you have the capability to create PDF reports with just a click. Releasd stands out as the top choice for PR teams aiming to produce highly customizable and captivating coverage reports. This truly versatile platform is not only suited for reporting but also for media relations and new business endeavors, ensuring it meets a variety of communication needs.

Examine the outcomes and return on investment of your communication efforts by assessing their effectiveness in real time, utilizing various media analyses and reports for ongoing development. With our comprehensive media analyses and reports, you can easily track the performance of your communications while benchmarking your success against competitors and industry standards. Subscribing to these reports is simple, allowing you to receive them daily or weekly, depending on your preference. Our dedicated information specialists are available to assist you with media analytics and data interpretation whenever needed. We provide tailored media analyses that illustrate the impact of your communication investments on your brand's image and visibility. These insights can be invaluable for reporting to management and refining your future communication strategies. Additionally, leveraging our expertise can help enhance your understanding of market trends and audience engagement, contributing to more informed decision-making in your communications plan.

For nearly ten years, Babel Street has established itself as a frontrunner in the industry with its innovative AI-driven analytics platform, which equips teams with essential insights for effective analysis, strategic action, and achieving mission success on a unified interface. The company employs cutting-edge linguistics technology to extract and interpret actionable insights, acting as a significant force multiplier that supports customer initiatives globally. By swiftly enriching and transforming all publicly accessible or customer-supplied data, Babel Street ensures that valuable insights are readily available. Its AI-powered, persistent search capability spans over 200 languages worldwide, facilitating the discovery, enrichment, and translation of the most pertinent insights regardless of their source or language. Featuring one of the largest proprietary ontologies globally, the platform transcends basic machine translation, capturing critical nuances that enhance understanding. In addition, Babel Street's analytics platform serves as a comprehensive gateway that provides a seamless end-to-end experience for enriching digital data and converting it into actionable knowledge. With its commitment to innovation and excellence, Babel Street continues to redefine the landscape of data analytics.

You can eliminate the hassle of dealing with documents and spreadsheets, as clean data is readily accessible. With over 30 metrics available, you can evaluate the impact of your initiatives precisely as you wish. This communication tool is designed specifically by communications professionals for their peers in the field. Discover how mentions and publication reach influence your share of voice. Monitor your brand’s performance in terms of headline mentions compared to competitors. Set up personalized alerts for brand mentions and shifts in share of voice that suit your schedule. Enjoy a real-time dashboard that showcases your brand’s association with relevant keywords. Stay informed about your competitors' activities regarding trending topics like employment and policy. Linking your Google Analytics account is straightforward, allowing you to get started in just two simple steps. Assess the effect of articles about your brand on your website traffic. Identify which sources or publications have driven traffic and contributed to user growth. Additionally, take advantage of the newly launched Twitter insights tailored for your brand. This comprehensive approach ensures you remain ahead of the curve in understanding your brand's media presence.

Discover all the essential resources required to garner media attention effortlessly. Presscloud offers a straightforward solution for promoting your business through press releases, allowing you to reach an impressive network of 8,000 journalists. With Presscloud, you can streamline all your public relations efforts within a single platform. It enables you to establish multiple online newsrooms for your clients, providing journalists with easy access to the latest news and media kits from various companies. By consolidating all corporate announcements in your personalized online newsroom, you create a resource that is both organized and readily available for the media and your internal team. Take control of your media relationships and enhance your visibility in the press using Presscloud today. Thanks to our innovative AI tools, distributing your press release becomes a more efficient and effective process. Our AI-driven generator aids in crafting engaging and pertinent press releases, ensuring that your messages are targeted toward the appropriate journalists and publications. Remember, your content only gains newsworthiness if editors consider it relevant, and Presscloud guarantees that you can connect with your desired audience in a credible manner without incurring any costs. Moreover, with the ability to track engagement and responses, you can continually refine your media strategies for even better results.

PR teams can measure and showcase the media coverage they have earned. You can use automated screenshots and PR metrics to improve your reporting. Trusted by thousands of agencies and in-house teams around the globe. In 2014, the company was founded.

The Critical Mention Earned Media Suite offers the most reliable and up-to-date media monitoring for global TV, Radio and Online News. It also includes robust earned media analytics, the most accurate and regularly updated media contact and influencer databases.

Onclusive is a data science company that specializes in marketing and communications. We use artificial intelligence to determine which strategies are most effective for business results and then leverage advanced marketing technologies to deliver brand's most valuable content at scale to the intended audience. This results in thousands of high-performance campaigns all over the globe. Onclusive empowers you to be smarter. We empower you to improve performance and to demonstrate value. Communications can be the hero. We combine reach and frequency with credibility. The key questions are answered by Onclusive. What is the story? What story should you tell and who should it be told? What is the impact? Are you moving in the right direction?

Experience media monitoring that stands out from the crowd. Transition to Nexis Newsdesk™, a comprehensive media analytics platform designed to streamline your needs. This award-winning tool enables you to search, analyze, track, and distribute valuable media insights all within one interface. Each day, you gain access to millions of curated news articles and online content. Additionally, you will receive timely news alerts, empowering you to keep a close watch on your brand, competitors, and industry trends, ensuring you stay informed and ahead of the curve. With Nexis Newsdesk, you can transform the way you engage with media intelligence.

PRWeb has introduced enhanced tools designed to amplify digital word-of-mouth marketing. Consumers are swayed by a multitude of online platforms, including articles, social media, and even the results they encounter through Google searches, all of which considerably shape their perceptions of your brand, industry, and competitors. For over two decades, PRWeb has assisted countless businesses in enhancing their online presence, driving traffic to their websites, and attracting new clientele. This method is not only effective but also cost-efficient, providing a tangible positive effect on your financial performance. With a robust SEO solution, PRWeb can instantly increase your visibility and enhance your search engine rankings. Moreover, it simplifies the process of connecting with journalists and bloggers relevant to your field. The comprehensive distribution network of PRWeb ensures that your story reaches a wide array of targeted media outlets, industry publications, blogs, social media platforms, and search engines, maximizing your outreach efforts. Ultimately, leveraging PRWeb's services can significantly elevate your brand's visibility in a competitive landscape.

The Notified PR platform powers your communications with social listening and media monitoring, a media contacts database, GlobeNewswire press release distribution, newsroom publishing, and PR measurement. It’s built to support your PR workflow with integrated, user-friendly tools in one place – no more disconnected systems and logins. Real-time data and analytics flow seamlessly, providing you with a unified data layer and a single source of truth to help you measure your performance and ROI across social media and earned media. Our technology innovates at the speed of communications, taking advantage of artificial intelligence (AI) to quickly surface actionable insights so you can make more informed business decisions. GlobeNewswire is integrated within the Notified PR platform, giving you access to one of the world’s largest newswires -- choose from more than 1,000 newslines to target your news by geography, industry, and media type.

PeakMetrics provides valuable insights that enable the creation of actionable predictions regarding the evolution and dissemination of messages across the internet in real-time. By integrating both social media and traditional media sources, we leverage machine learning techniques to identify behavioral patterns from vast amounts of unstructured, cross-channel data. Our platform is proven effective in addressing some of the most intricate media challenges currently faced, including crisis management and countering state-sponsored misinformation. Our clientele consists of some of the largest global brands, as well as various advertising and governmental organizations. With automated systems for collecting and reporting media coverage, PeakMetrics efficiently transforms millions of unstructured media datasets into actionable insights in real-time. By employing advanced machine learning algorithms, we can detect trends and forecast how messages will resonate across various channels, including news, social media, and television or radio. This comprehensive monitoring allows clients to disseminate their messages effectively while measuring the impact of their communications. Ultimately, PeakMetrics empowers organizations to navigate the complex media landscape with confidence and precision.

AI-powered, the new PR platform works hard so you can work intelligently. Prepare to transform how you and your team works. To navigate the ever-changing media landscape, you need to use a new, innovative platform that uses the latest AI technology. This platform will provide real-time, detailed media insights, enabling faster decision-making and more informed communication strategies. CisionOne is a new, all-in one, AI-powered partner for PR and communications. CisionOne, powered by sophisticated AI technology does all the heavy lifting for you in terms of monitoring, measuring and analysing. This gives you the insight (and freedom) you need to do what you love: perfecting the art of communication.

ACCESS Newswire is a leading provider of Public Relations (PR) and Investor Relations (IR) solutions, offering a comprehensive subscription-based platform for press release distribution, media engagement, and brand monitoring. With access to an extensive media database, customizable pitching tools, and AI-driven analytics, businesses can streamline their communication strategies and maximize media coverage. Designed to serve companies of all sizes, from startups to global enterprises, ACCESS Newswire provides flexible pricing and top-tier customer support to ensure seamless distribution and audience reach. Their platform enables brands to craft impactful messages, track engagement, and refine outreach efforts with real-time insights. By combining advanced technology with a user-friendly interface, ACCESS Newswire helps organizations elevate their public relations efforts and strengthen their market presence.

Stay ahead of the curve by discovering the conversations surrounding your brand, sector, or rivals. Identify the journalists and influencers who are invested in your narrative, while also being able to save and automatically refresh your contact lists, send out pitches and press releases, and monitor how successful your outreach efforts are. Make your press release truly yours, without unexpected fees, and enjoy limitless word counts and multimedia options. Shape your strategic approach and showcase the genuine impact of your public relations initiatives through tailored media briefs and comprehensive coverage reports. Our skilled team of media analysts is dedicated to managing everything on your behalf! Generate favorable media attention by sharing your brand stories with journalists from our extensive media database. Obtain the necessary metrics and insights through daily curated briefs as well as thorough annual coverage reports. With our support, you can expand your team while entrusting your media intelligence requirements to us. Additionally, we ensure that you have the tools needed to effectively engage with your audience and amplify your brand's message.

Welcome to your ultimate platform for cultivating relationships, where you can bid farewell to outdated media directories: Muck Rack’s advanced search engine empowers you to find and engage with pertinent journalists far more efficiently than traditional media databases. The process of creating and distributing media lists has never been simpler, and with automatic updates, you can finally eliminate the hassle of managing outdated contact lists. Stay informed: Receive timely notifications in your email whenever journalists cover topics related to your company, campaign, rivals, or any specific keywords. This means you'll always know which individuals to reach out to, the essential narratives that need your attention, and the current events that could influence your brand. Highlight your contributions: Muck Rack transforms the data from your PR efforts into clear, professional reports that are easy to understand. You can effortlessly create presentation-ready PDF documents or export raw data in Excel format, allowing you to effectively demonstrate the impact of your work on critical business indicators. Moreover, this innovative platform not only streamlines your outreach but also enhances your overall PR strategy by providing valuable insights.

We provide tools to help you keep track of, comprehend, and shape the environment you operate in. By equipping public relations, communications, and marketing teams with a user-friendly all-in-one product suite, fueled by AI-powered insights, we enable them to excel. In a fast-paced, always-connected world, the responsibilities of a marketer are never truly complete; that's why our range of products is specifically designed to assist you in maintaining control over your digital strategy and evaluating marketing effectiveness. Our comprehensive suite addresses the challenges that contemporary PR, communications, and marketing specialists encounter. With insights and workflows strategically crafted to enhance your social media and digital marketing initiatives, you gain a competitive edge. Enjoy the benefits of a versatile solution that enables you to track social media mentions that matter, allowing you to stay ahead of competitors. Moreover, with unlimited ad-hoc searches and no restrictions on volume across over 20 channels, including various social networks, your social listening abilities will be unparalleled. This holistic approach ensures that you are not only reactive but also proactive in your marketing endeavors.

Hypefactors is innovating in media tech. Our in-house team of global experts is developing the next-generation technology for media reputation. Hypefactors is a technology company based in Copenhagen. We offer tech for greater media impact. This includes all the tools needed to automate and simplify the work, as well as all the facts required to document the results. It's all-in-one, and it's very easy. Hypefactors is listed at Nasdaq First North Denmark. One tool. One login. All you need. Easy to use and intuitive. Hypefactors is a one stop platform that covers all the facts and features required by earned media professionals. You can save time, reduce costs, and improve results. Hypefactors is a platform that combines data, analytics and technology to create a seamless and user-friendly experience for earned media professionals. It's easy to get started, and we tailor the solution for your specific needs.

Issuing a press release stands out as one of the most efficient and cost-effective methods to promote your business and its latest marketing efforts. Comunicae serves as an ideal platform for crafting, disseminating, and analyzing your press releases. With Comunicae, you can easily generate press releases that encapsulate all the important updates about your company. Enhance your outreach by incorporating videos, images, and tailored links. We ensure that your announcements connect with the right audiences and media outlets for maximum exposure. Our system categorizes and distributes your content to foster genuine and impactful communication. Additionally, if you're keen to gauge the reach of your press releases, we provide comprehensive reports detailing key metrics such as impacts, mentions, and audience feedback. For those wanting to stay updated on industry news, competitor activities, or specific subjects, we offer customizable alerts to keep you informed at your convenience. This way, you can remain proactive in your communications strategy.

Achieve your press release and disclosure goals effectively while enhancing visibility through multimedia content. Monitor your performance and adjust your messaging accordingly to ensure you are the topic of conversation in the media. Professionals in public relations, investor relations, public policy, and marketing trust Business Wire for the reliable and secure distribution of impactful news and multimedia content. Established in 1961, Business Wire has become a reputable source for news agencies, journalists, investment experts, and regulatory bodies by delivering news straight into editorial systems and prominent online news platforms through its patented NX Network. With global newsrooms tailored to serve the needs of communication experts and media outlets around the world, Business Wire stands out as a leader in press release distribution and regulatory disclosures. As a proud subsidiary of Berkshire Hathaway, we have spent over six decades bridging the gap between organizations and their target audiences. Our commitment to innovation and excellence continues to drive our services to meet ever-evolving communication needs.