Best Web-Based PR Analytics Software of 2025

Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage. Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. bloggers, media, board members, and employees can easily keep track of all their contacts).

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Prowly is a public relations management platform for growth-focused professionals who want to enhance their organic visibility and storytelling through earned media. From finding contacts, creating pitches, comprehensive engagement analytics, media monitoring and delivering reports to clients and stakeholders, Prowly blends creative spirits with industry-relevant technology through personalization features, custom recommendations and actionable insights based on concrete data. With a commitment to exceptional customer service, we’re dedicated to understanding and meeting our clients' every unique need.

Propel is a PR tool that streamlines your media outreach. From building media lists, pitching journalists, managing campaigns, monitoring coverage, to analyzing data - Propel does it all. With both Gmail and Outlook integrations, pitch from within your native email. Save hours on pitching and reporting, giving you back the time you need to do the work you love.

Presspage is an all-in-one platform that helps communications teams save time and get great PR results. You can streamline your PR workflow with one platform that is elegant and simple. No more Excel spreadsheets, databases or email tools. Your team can be more efficient, collaborative and proactive, without the need for prior IT or coding knowledge.On-boarding your teams can be a major hurdle when adopting a new tool - but not with PressPage. We are there for you every step of your journey.

Clean data is available instantly, so you don't need to waste time on documents and spreadsheets. You can choose from 30+ metrics to measure the impact of the efforts you make. A communication tool designed by comms professionals for comms professionals. View how mentions and publication reach impact your SOV. Compare your brand's performance in headline mentions with your competitors. You can set up customized alerts to notify you of brand mentions and changes in SOV. Real-time dashboard of your brand association with keywords you care about. Keep track of your competitors' activity on popular themes such as employer and policy. Connect to your Google Analytics account in just two simple steps. Articles about your brand can affect the traffic to your website. View which publications or sources contributed to traffic and user growth. Access Twitter insights for your brand.

PR teams can measure and showcase the media coverage they have earned. You can use automated screenshots and PR metrics to improve your reporting. Trusted by thousands of agencies and in-house teams around the globe. In 2014, the company was founded.

The Critical Mention Earned Media Suite offers the most reliable and up-to-date media monitoring for global TV, Radio and Online News. It also includes robust earned media analytics, the most accurate and regularly updated media contact and influencer databases.

Onclusive is a data science company that specializes in marketing and communications. We use artificial intelligence to determine which strategies are most effective for business results and then leverage advanced marketing technologies to deliver brand's most valuable content at scale to the intended audience. This results in thousands of high-performance campaigns all over the globe. Onclusive empowers you to be smarter. We empower you to improve performance and to demonstrate value. Communications can be the hero. We combine reach and frequency with credibility. The key questions are answered by Onclusive. What is the story? What story should you tell and who should it be told? What is the impact? Are you moving in the right direction?

With powerful automated metrics, create captivating coverage reports. Present PR activity and analytics in the most visually appealing and digestible way to busy stakeholders. It's flexible and customizable. Drag and drop to easily tailor reports for your audience. No technical knowledge required. Your work should shine. Expose the entire range of PR activities on one page. Automated metrics are powerful. Highlight hard-earned coverage in an engaging format. Add power to your site with powerful analytics like our proprietary metric, Coverage Impressions. Send beautiful emails. Copy and paste content directly to your work email. You can also create PDF reports. In one click, you can create PDF reports. Key Features Releasd is the best option for PR teams who want to create captivating, customizable coverage reports. Releasd is a flexible platform that can be used for reporting and media relations.

Analyze your communications' results and ROI. You can measure the effectiveness of your communications immediately and use different media analyses and reports to help you develop further. Our media analyses and reports make it easy to view the results of your communications, and compare them to others in your industry and industry. You can subscribe to the reports to your email every day or weekly. If you need assistance with data and media analytics, our information specialists are available to help. Ready-made media analyses are created for you to assess the impact of communications investments on your brand's image and public perception. These analyses can be used to report to your managers and to plan future communications more accurately. If you need assistance with data and media analytics, our information specialists are available to help.

The Notified PR platform powers your communications with social listening and media monitoring, a media contacts database, GlobeNewswire press release distribution, newsroom publishing, and PR measurement. It’s built to support your PR workflow with integrated, user-friendly tools in one place – no more disconnected systems and logins. Real-time data and analytics flow seamlessly, providing you with a unified data layer and a single source of truth to help you measure your performance and ROI across social media and earned media. Our technology innovates at the speed of communications, taking advantage of artificial intelligence (AI) to quickly surface actionable insights so you can make more informed business decisions. GlobeNewswire is integrated within the Notified PR platform, giving you access to one of the world’s largest newswires -- choose from more than 1,000 newslines to target your news by geography, industry, and media type.

Babel Street has been a leader in the industry for nearly a decade. Their AI-enabled, patented analytics platform empowers teams to get critical and timely insights from a single pane. This allows for analysis, action and mission success. Babel Street uses state-of the-art linguistics technology in order to decipher actionable insight and is a force multiplier that enables customers around the globe. All data, whether public or customer-provided, is quickly enriched and transformed into insight. Our AI-enabled persistent searching of information in more than 200 languages around the globe enables you to discover, enrichment and translate the most important insights, regardless of origin or language. We have one of the most extensive proprietary ontologies in existence, so we do more than just machine translations to understand critical nuances. Babel Street's analytics platform provides a single portal to an end-to–end experience for digital data enrichment, data-to–knowledge transformation, and more.

All the tools that you need to get attention from the media Easy tool to promote your business. Send your press release to up to 8,000 journalists. Presscloud allows you to manage all of your PR activities with one tool. Create multiple online newsrooms where journalists can find the latest news and media kits of your clients. Your own online newsroom can collect all your corporate news in one place. Both the media and your team will find it easy to use, accessible and clear. Presscloud can help you manage your media relations and get you in front of the media. Our AI tools will help you efficiently and effectively distribute a press release. Our AI generator helps create attractive and relevant releases and ensures that your messages reach the right publications and journalists. Your content will only become news if editors deem it relevant. Presscloud allows you to reach your target audience in a credible and free way.

AI-powered, the new PR platform works hard so you can work intelligently. Prepare to transform how you and your team works. To navigate the ever-changing media landscape, you need to use a new, innovative platform that uses the latest AI technology. This platform will provide real-time, detailed media insights, enabling faster decision-making and more informed communication strategies. CisionOne is a new, all-in one, AI-powered partner for PR and communications. CisionOne, powered by sophisticated AI technology does all the heavy lifting for you in terms of monitoring, measuring and analysing. This gives you the insight (and freedom) you need to do what you love: perfecting the art of communication.

ACCESS Newswire is a leading provider of Public Relations (PR) and Investor Relations (IR) solutions, offering a comprehensive subscription-based platform for press release distribution, media engagement, and brand monitoring. With access to an extensive media database, customizable pitching tools, and AI-driven analytics, businesses can streamline their communication strategies and maximize media coverage. Designed to serve companies of all sizes, from startups to global enterprises, ACCESS Newswire provides flexible pricing and top-tier customer support to ensure seamless distribution and audience reach. Their platform enables brands to craft impactful messages, track engagement, and refine outreach efforts with real-time insights. By combining advanced technology with a user-friendly interface, ACCESS Newswire helps organizations elevate their public relations efforts and strengthen their market presence.

Be the first to hear about what is being said about you, your industry, or competitors. Find journalists and influencers that care about your story. Save and automatically update lists, send pitches, and track the success and failure of your outreach. No hidden fees. Make your wire release unique. Unlimited word count and multiple multimedia content options. With curated media briefs, detailed coverage reports and other information, you can inform your strategy and show the true impact of your PR efforts. Our media analysts are experts and will handle everything! You can generate positive media coverage by pitching brand stories for journalists from the media database. From daily briefs to annual coverage reports, you will get the measurement and insights that you need. You can have an extension of your team that handles your media intelligence needs.

Say hello to your one-stop, relationship-building platform and goodbye to outdated media databases: Muck Rack's search engine lets you discover and pitch relevant journalists in a much more targeted way than legacy media databases. It's easy to build and share media lists. And, they're automatically kept current so you don’t have to spend time maintaining outdated media contact lists. You won't miss a beat. Get email alerts whenever journalists tweet about your company, campaign or competitors. Instantly you'll know who to connect with and which stories to share with your audience. Muck Rack converts data from your PR campaign to professional, easy-to understand reports. You can quickly export presentation-ready PDF reports and the raw data in Excel to show your impact on key business metrics.

We help you monitor, understand, and influence the world around. Using AI-driven insights, we empower PR, communications, and marketing teams with an intuitive, all-in-one product suite. Marketers are constantly on the move in today's world. We created a series products to help you keep on top of your marketing strategy and performance. Our products are designed to solve the problems of modern PR, communications and marketing professionals. Get insights and workflows to help you improve your digital marketing strategy and social media. This flexible solution allows you to monitor social networks for relevant mentions, so you can stay ahead of your competitors. Your social listening capabilities will be unmatched with unlimited ad-hoc search access and no volume restrictions across more 20 channels (including social networks).

Hypefactors is innovating in media tech. Our in-house team of global experts is developing the next-generation technology for media reputation. Hypefactors is a technology company based in Copenhagen. We offer tech for greater media impact. This includes all the tools needed to automate and simplify the work, as well as all the facts required to document the results. It's all-in-one, and it's very easy. Hypefactors is listed at Nasdaq First North Denmark. One tool. One login. All you need. Easy to use and intuitive. Hypefactors is a one stop platform that covers all the facts and features required by earned media professionals. You can save time, reduce costs, and improve results. Hypefactors is a platform that combines data, analytics and technology to create a seamless and user-friendly experience for earned media professionals. It's easy to get started, and we tailor the solution for your specific needs.

A press release is a cost-effective and efficient way to promote your company and new marketing efforts. Comunicae is the best tool to create, distribute, and analyze your press release. Comunicae allows you to create press releases that include all the news about your business. You can increase your impact by including videos, images, and customized links. We make sure your news reaches the right audience and media to ensure maximum broadcasting. We distribute and divide the contents to create a real and effective communication. We provide a complete report that includes all relevant metrics, mentions, and responses to your press releases. You can create your own alerts to get all the latest news about your industry, your competitors, or any topic.

Media Monitoring that cuts through all the noise. Nexis Newsdesk™, an all-in-one media analysis tool, is your best choice. Nexis Newsdesk, an award-winning platform that allows you to search, analyze, monitor, share and share media intelligence, is a winner. Daily, millions of news articles and posts are curated and distributed to you. You will also receive news alerts to help you monitor your brand, industry, and competitors.

Reach your disclosure and press release targets. Multimedia can increase your reach. Track your results and refine the message. Be the news everyone is talking about. Business Wire is trusted by public relations, investor relations and public policy professionals. We distribute market-moving news and multimedia securely and accurately. Business Wire was founded in 1961. It is a trusted source of news for journalists, investment professionals, regulatory authorities, and news organizations. Business Wire delivers news directly into editorial systems as well as leading online news sources through its multi-patented NX Network. Business Wire's global newsrooms can be accessed to meet the needs and expectations of communications professionals worldwide. Berkshire Hathaway's Business Wire is the global leader for press release distribution and regulatory disclosure. We have been connecting audiences and organizations for more than 60 years.

You are invited to experience a media intelligence product unlike any other. Signal is the only company that provides global, unlimited, real-time information and insights powered by top artificial intelligence. Signal is used by the most innovative and successful organizations around the globe to provide the best solution for media monitoring, reputation management, and market intelligence. Signal has created a world-leading A.I. Signal has developed a world-leading A.I. platform that can understand everything it reads and extract the important information. We are building an ecosystem with our partners that is at the heart the knowledge economy. This includes everything from regulatory compliance and risk management to the development of M&A pipelines.

PRWeb has new and improved tools that increase digital word-of mouth. Many online channels influence customers. Everything from articles to social media can have a major impact on your customers' perceptions of your brand, your industry, and your competitors. PRWeb has been helping thousands of companies increase online awareness, drive traffic to their websites, and reach new customers for over 20 years. It's an affordable and proven way to improve your bottom line. PRWeb offers a powerful SEO solution that will immediately increase visibility and improve search engine results.