Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across their physical stores.
Grassfish specialises in In-Store Experience Management (IXM), connecting physical stores with the wider digital customer journey by bringing digital touchpoints, content, data and retail systems together in one scalable environment.
At the core of its offering is the Grassfish IXM Platform, designed to orchestrate digital experiences across stores and integrate with systems such as POS, CRM, ERP, PIM and DAM. The platform supports use cases including digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH).
Alongside its technology, Grassfish provides strategic expertise in experience strategy, concept design, technical consulting, governance and rollout. The company works with global brands, retailers and an ecosystem of partners to design and operate connected in-store experiences at enterprise scale.
Founded in 2005, Grassfish has over two decades of experience in digital in-store and supports more than 200,000 digital touchpoints for over 1,500 brands. With teams across Europe, Grassfish works with global brands including BMW, Porsche, Co-op UK and Schindler.