smartUA Reviews

Summary: For those who prioritize performance and wish to streamline creative management, smartUA is an absolute gem. Moreover, the platform has the ability to autonomously generate variations of successful creatives that I've uploaded into it! It can also generate images of a person holding the product I'm selling, or create new backgrounds.

However, it still lacks the capability to assemble a comprehensive creative with a single click. If a designer-level creative is desired, engaging with designers is still necessary. They'll need to personally upload the elements for variation.

Positive: I set up the ad elements only once, connected my Meta account, and from there, the smartUA platform took care of sending my ad creatives for testing. It paused the campaign once enough data was gathered, and then smartUA used the insights to enhance the creatives for the next round. After analyzing metrics from multiple rounds, it became evident that achieving such remarkable results would have been nearly impossible without the platform's assistance.

Negative: It took a bit of time to familiarize myself with the platform's functionalities.