Most AI video tools hand you a black box: closed weights, a subscription, and no way to see what is happening under the hood. LTX takes the opposite approach. Built by Lightricks, LTX is an open foundation model that generates and simulates across video, audio, and the physical world, and it puts the weights, the code, and the control in your hands.
At the center of the model is LTX-2.5, a 22B-parameter dual-stream diffusion transformer that produces native 4K video at up to 50 frames per second, with audio and video generated together in a single pass rather than stitched together afterward. Artificial Analysis, an independent benchmarking group, currently ranks LTX among the top three AI video models in the world.
You choose how you want to use it. Download the open weights and run LTX-2.5 on your own hardware. License the model for on-premise deployment backed by enterprise support. Or build directly on LTX Studio, the production suite that turns the model into a full creative workflow. Companies like ElevenLabs, Asteria Film Co., Magnopus, and NVIDIA already rely on LTX for their own work.
LTX is not built for one-off social clips. It is infrastructure for teams that generate motion, audio, and physical environments as part of their own products and pipelines.
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AdRiseLab
AdRiseLab is an advanced AI platform for optimizing Meta ads, encompassing the entire creative process from discovery to optimization. By simply pasting a product URL, users can extract images, copy angles, and product descriptions, leading to the generation of over ten diverse ad variations, including images, videos, and user-generated content, all featuring different hooks and formats. With a seamless one-click publishing option directly into Meta Ads Manager, there’s no need for exports or manual uploads.
The platform specifically addresses creative fatigue, which has become crucial since the Andromeda ranking shift by Meta, where the quality of ad creatives now outweighs audience targeting in driving performance. A successful creative often only remains effective for 7-14 days before the algorithm begins to penalize it for being repetitive, and AdRiseLab proactively identifies signs of fatigue before the return on ad spend (ROAS) declines, advising users when it's time to refresh their creatives.
Moreover, an integrated AI Media Buyer conducts thorough audits of the connected ad account, generating detailed performance reports along with actionable recommendations. Advertisers maintain control over budgets, bidding strategies, and campaign structures, ensuring that they can adjust as needed for optimal results. New users can take advantage of a complimentary account audit and receive 10 credits upon signup, all without the requirement of a credit card. This comprehensive approach empowers advertisers to enhance their ad performance effectively.
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Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.
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