pirobase Description
The customer journey and the buying process have fundamentally changed. Customers expect consistent product information and compelling content across all media and touchpoints. Product experience management is about making customers feel like they are part of the product experience. This is possible because of reliable and relevant product information that is dynamically distributed and personalized for omnichannel advertising. Product Experience Management creates a personalized product experience that is tailored to each customer and emotionally bonds them with the product. Customers are often well past the point of making a purchase decision and have already reached out to a provider. Customers are now researching the channels they choose to find relevant experiences, customer reviews, stories, product information, and other information. Product providers are facing problems due to the increasing number of channels and the autonomy of individual searches.
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