eFD Reviews

CareLineLive is an all-in-one, cloud-based homecare management platform trusted by over 700 home care agencies and domiciliary care providers across the United Kingdom and Australia. The platform covers rostering, scheduling, care planning, care monitoring (ECM), eMAR, payroll, invoicing and the Care Circle portal for friends and family. Subscription includes CQC and CIW compliance tool MOA Benchmarking to deliver a solution combining both homecare management and compliance. Customers find the comprehensive functionality easy to use because of the intuitive user interface and enjoy excellent day-to-day support which is recognised by CareLineLive’s high rating on Trustpilot. CareLineLive is an NHS England Assured Supplier for Digital Social Care Records (DSCR). CareLineLive is accredited to ISO 27001 (Information Security), ISO 9001 (Quality Management), and Cyber Essentials Plus. In addition to being hosted on secure AWS servers with data stored in the UK (or Australia for customers there) for data sovereignty. Founded in 2014, CareLineLive is led by Managing Director Josh Hough and is headquartered in West Sussex with offices in London and Melbourne. CareLineLive is part of MAS Technicae Group and received majority investment from technology-focused investment firm Accel-KKR in June 2025.

Aesthetic Insight is a comprehensive, cloud-based software solution that adheres to HIPAA regulations, specifically designed for medical spas and aesthetic clinics, integrating various functionalities such as scheduling, online booking, point-of-sale, and membership management into a cohesive platform. It allows clinics to manage online appointments with resource-based availability, streamline their intake and consent processes digitally, and oversee bundled service memberships with automated billing features. Additionally, the platform facilitates online product sales through its integrated ecommerce capabilities and enhances client engagement with personalized marketing campaigns. By consolidating front-desk operations, treatment records, and inventory management within a single interface, it simplifies clinic operations significantly. Moreover, the system includes advanced features like calendar management, client segmentation, automated reminders, and tracking for package redemptions, ensuring a seamless experience for both staff and clients. This holistic approach not only improves efficiency but also fosters stronger relationships between clinics and their clientele.