appTV Reviews

Advanced buy-side and sale-side advertising technology enables buyers and sellers to trade premium inventory in a trusted environment. This makes it easier for advertisers and publishers to reach their audiences and drive monetization. Xandr Invest - The strategic buying platform that provides exclusive AT&T consumer insights, direct inventory access across screens and more ways to transact enables marketers to connect with engaged consumers to drive business results. Xandr Monetize is a strategic selling platform that combines holistic inventory management controls, unique data and differentiated buyer demands. This allows media companies to unlock the full potential of their inventory and improve their customer experience.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.