Zeta CDP+ Reviews

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.