Zeta CDP+ Description
Zeta CDP+ offers marketers more growth opportunities than traditional CDPs. All consumer data, both known and unknown, can be connected into one enhanced view that continuously transforms their behavior into actionable marketing insights. We put the plus sign in CDP+ because we believe it is important. Our goal is to work with progressive marketers to increase revenue, create better customer experiences, support digital transformation strategies, and partner with them. CDP + enriches marketers’ data with 2,500+ intention and interest signals, identity resolution and syndication. This activates Zeta’s Data Cloud to provide a more actionable, individual view of prospects and customers. Personalized messaging that resonates. Zeta CDP+ delivers the only customer data management solution that provides up-to-the minute interests and real time intent signals that you can activate quickly. This results in better engagement and higher results.
Zeta CDP+ Alternatives
ZoomInfo Marketing
Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.
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Zeta Marketing Platform
Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.
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Contour
All your customer data can be connected to a single customer view that is unique to your company. The development of a database that combines all customer information, behaviors and actions into one customer view is key to delivering personalized content and increasing engagement. You can harness the power of customer data from multiple touchpoints to make it easy for you to take full control from one platform. To create personalized journeys that resonate, layer engagement and behavioral activity on top of your CRM data. Instead of waiting for data exports, react and respond immediately to your customers' changing behaviors and actions. Your customer enrichment and customer behavior data automatically update in your lifecycle segmentation. This allows you to create highly personalized campaigns by having the most current snapshot of your customers.
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Dreamdata.io
Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making.
Key Features:
- Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions.
- Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels.
- Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency.
- Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions.
- Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms.
- Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage.
- Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.
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Integrations
Company Details
Company:
Zeta
Year Founded:
2007
Headquarters:
United States
Website:
zetaglobal.com/solutions-data-management/
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Phone Support
Online
Zeta CDP+ Features and Options
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