YP (Yellow Pages) Description
Many people reach for the yellow pages when they need local services. They reach for it on average 4,000 times per minute1. The print yellow pages are an important part of your local marketing strategy, just like the Internet. Because customers may feel more at ease using the yellow pages to locate trusted businesses near them. YP has been connecting consumers with businesses for over 100 years. YP solutions include local search, display advertising and direct marketing. YP solutions are supported by thousands of media professionals and customer service professionals in local markets across America. These relationships span nearly half a million advertisers.
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