Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Discuss.io
Discuss.io is a smart platform that allows global brands and agencies to plan, execute, and share qualitative research conversations at scale. We assist enterprise market researchers, UX specialists, product managers, sales professionals and brand managers in accelerating consumer conversations and streamlining the workflow. Key features include live video interviews and mobile screen sharing, interactive whiteboards and powerful tagging. You can quickly create highlights reels that highlight key moments and save hours of video. We offer a wide range of market research services, including moderation, human translations, recruiting, and program management through our marketplace.
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InsightLab
InsightLab is a platform that harnesses artificial intelligence to enhance user research and data analysis, effectively simplifying the process of deriving insights from qualitative information. Users can delve into various formats, including interviews, sales conversations, and lectures, converting open-ended survey responses and dialogue into organized themes and practical insights. The platform is equipped with features like automated transcription, thematic analysis, and support for over 70 languages, which significantly boosts the efficiency and scalability of qualitative research endeavors. Additionally, InsightLab's AI-enhanced interviews facilitate interactive and adaptive surveys that respond in real-time to participant feedback, offering a depth of understanding similar to traditional user interviews while maintaining the extensive reach of surveys. This innovative methodology plays a crucial role in revealing the deeper motivations behind customer behaviors, thereby empowering product teams to make educated decisions that closely align with the needs and preferences of their target audience. Ultimately, InsightLab stands out as a transformative tool for organizations seeking to integrate qualitative insights into their strategic processes.
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