WWS BAM Description
Software is becoming more important for banks to make the most of the vast amounts of data they have about customers and the services they offer. Software should be capable of extrapolating and processing useful data in real-time, to identify trends and identify correlations. The software should be able to create reports and graphic representations of these multidimensional analyses that can be used for decision-making by the bank. To help design and implement targeted marketing strategies, all services offered by the bank's active retail channels may be analysed. This will allow for customized value-added service offerings to maximize customer experience. Auriga developed WWS Business Analytics Management (Business Analytics Management) to help banks better leverage their data and gain a complete view of information that is strategic to decision-making.
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