Veritone Attribute Description

Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.

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Company Details

Company:
Veritone
Year Founded:
2014
Headquarters:
United States
Website:
www.veritone.com/applications/attribute/

Media

Veritone Attribute Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Webinars
In Person
Customer Support
Online Support

Veritone Attribute Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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