Variance Description
Variance serves as the intersection for both individual and team selling within your organization. As the founder, you oversee the product, manage sales, and even handle the less glamorous tasks at the end of the day. While success in this area is achievable, the pace of growth will inevitably decelerate without scaling your market-entry strategies. Your goal is to onboard each customer efficiently, gather their insights, and quickly ascertain their likelihood of renewal. With Product/Market Fit established, you've integrated technological interactions with your clients and can partially automate certain sales processes. Additionally, you're beginning to recruit salespeople to address the increasingly complex inquiries you receive, as competition heightens and the market expands rapidly. The reality is that your product cannot rely solely on its merits to sell itself; you must expedite deal closures and explore new market opportunities. Thus, it's crucial to expand your sales team to meet these evolving demands. In doing so, you'll position your company for sustained growth and adaptability in a competitive landscape.
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