Alternatives to U.Connect

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

If you are looking for a way to easily manage your product data, 4ALLPORTAL is the hub for you. Our software saves resources! Increase sales, reduce costs and get more time for strategy and creativity. Maintain your product data once, link information and media with all products and keep them up-to-date in all sales channels with just a few clicks. Because our platform is highly customizable and scalable, we can create a solution specifically tailored to your needs. Your dedicated account manager will ensure that the software grows with your needs. Interested? Here's how it works: Step 1: In a 30-minute call, you tell us about your current and future needs and the problems you face in your daily work. Step 2: We evaluate your needs and create a customized 4ALLPORTAL, which we present to your team in a live demo. Step 3: You get access to your 4ALLPORTAL for 30+ days to test it extensively and decide if you want to work with us or not. What are you waiting for? Start managing your data efficient today and scale your business with 4ALLPORTAL.

Filecamp is a cloud-based Digital Asset Management (DAM) software solution that helps marketing & creative teams organize and share their digital media such as images, videos, and brand guidelines. Filecamp comes with unlimited users, each user configured with their own set of user-, admin-, and folder permissions. Filecamp's unique custom branding options will make sure your DAM system matches your brand guidelines. The built-in online proofing and commenting tools allow you to review and approve creative work. Prices start at only USD 29/month and their free 30-day trial allows you to test the solution with your files, teammates, and customers.

Brandfolder is a market leader in Digital Asset Management software. It offers a platform that is intuitive for users as well as powerful for administrators. Administrators can store, manage and share assets in hundreds of formats, including 8K video, images, documents, and 3D renderings. Brand IntelligenceR provides asset usage analytics that allow Brandfolder to optimize creative strategies with data-driven precision.

Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets. Teams can quickly locate the right files, collaborate with real time edits and approvals, then distribute content to a variety file types and channels. Brands can have complete control over their brand marketing through one portal with Bynder's DAM as the core of their marketing tech stack.

Orange Logic is a powerful platform for digital asset management that helps ambitious content creators and growing businesses increase their control, creativity, and commercial advantage. Our user-friendly, infinitely scalable DAM solution streamlines workflows, automates processes, and removes roadblocks to remote collaboration. Orange Logic has created a highly intuitive interface that is designed to meet every departmental requirement, maximizing user adoption across the company and unlocking workflow efficiencies. OrangeDAM is trusted by Fortune 500 companies in the fields of Healthcare, Marketing, Manufacturing and Media & Entertainment.

Asana helps teams orchestrate their work—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different departments are involved. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. It’s time to move work out of disjointed spreadsheets and email and let teams collaborate and communicate more effectively in one place. With Asana, it doesn't matter how many different teams or departments are coming together on a project, they can share context and assign ownership with tasks, combine related work, share files, get instant updates on tasks and projects and build effective cross-functional workflows. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

Pickit is a full-scale Digital Asset Management platform that's smarter and simpler than your average DAM. The solution makes it easy to source, store, share, organize, and optimize digital assets across your organization. The system provides a single source of truth for all your visuals, documents, templates and guidelines, with integrations for all your favorite applications. Pickit Enterprise includes: - Media Asset Management - Document Management - Brand Management - License Management - Insights Dashboard - Content Creation - Pickit Family™ multi-brand - Pickit Boards™ - Pickit Transfer™ - External Sharing & Collaboration - Organization Access & SSO - User Management - Media Markets - Pickit Stock™ - Pickit Academy™ - Plug & Play Integrations - Pickit API DAM smart. DAM simple.™

Loomly is the Brand Success Platform. It empowers marketing teams to manage and nurture brands on social media. Loomly is a collaborative platform that allows you to manage all your brand assets with Library. You can also polish your content with Post Optimization Tips. You can reach your audience with Native Scheduling and Post Targeting. Interact with your community with Interactions. Advanced Analytics lets you measure your performance. Loomly can be used for a monthly or annual subscription. You can also try it free for 15 days (unlimited functions, no credit card required and no obligations).

It’s Marketing Magic. The power to create, manage and share branded content. Instantly. • Bring on the magic. Build and deliver quality, on-brand marketing in no time at all. • Power up your team. More efficient marketing means more time to focus on the big stuff. • No surprises. Seamless integration, smart approvals processes and secure IT systems mean you can grow with confidence. Sesimi is technology trusted by over 8,000 companies around the globe. The Brand and Content Management Platform Sesimi, a brand management platform, delivers marketing campaigns and strategies quicker than ever before - including: - A class-leading, intuitive Digital Asset Management tool that helps you store, search, and share your assets. - One-to-Many Creation Platform to eliminate marketing production bottlenecks using smart, brand-compliant templates. - Backed by a global support team that will assist you every step of your journey Streamline your campaign workflows. Give your team time back and resources. Don't just store your assets, create on-brand campaigns quickly!

Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. With Frontify, you can centralize every image, video, logo, icon, or other brand asset in one place. Start a free trial or book a personalized demo to find out why 4,000 brands work with Frontify.

Smart Software, a leading provider in demand planning, inventory optimization, and supply chain analytics solutions, is based in Belmont, Massachusetts USA. Smart Software was founded in 1981 and has helped thousands of customers plan for future demands using industry-leading statistical analysis. Smart Inventory Planning & Optimization is the company's next generation suite of native web apps. It helps inventory-carrying organizations reduce inventory, improve service levels, and streamline Sales, Inventory, Operations Planning. Smart IP&O is a Digital Supply Chain Platform that hosts three applications: dashboard reporting, inventory optimization, demand planning. Smart IP&O acts as an extension to our customers' ERP systems. It receives daily transaction data, returns forecasts and stock policy values to drive replenishment planning and production planning.

Propago is a web-to-print leader for commercial printers. It supports enterprise customers with Marketing Asset Management portals. Our cloud-based platform can handle pre-approved templates, print-ready files, variable data files and direct mail products. It also handles promo, apparel, digital and digital files. The front end is modern, intuitive, and easy to use. The back end streamlines the entire supply chain. Propago makes it easy to access, personalize, and order marketing materials. It also allows you to manage your brand, budgets, and inventory.

Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).

IntelligenceBank marketing software allows content marketers to seamlessly manage digital assets, compliance and creative project management, as well as creative content approvals. IntelligenceBank integrates Digital Asset Management (DAM), online branding guidelines, marketing workflows, and approvals with calendars. This allows you to manage all aspects of marketing and creative projects in one system. Over 400 brands use our software, which is beautifully designed. We offer 24/7 support from offices in Canada, Australia, and the United States.

Markets change. Pivot your marketing plan faster. Uptempo allows you to plan, spend, and execute quickly. Uptempo's enterprise-level marketing operations suite allows teams to move at an unprecedented pace and change direction as market conditions dictate. Uptempo is the most trusted SaaS provider of scalable and effective marketing operations management solutions. Uptempo provides enterprise marketers with the visibility, control and agility they need to optimize their marketing operations. Uptempo simplifies the complexity of multi-national marketing campaigns, budgets, team workflows, and allows companies to collaborate across cultures, borders, and silos in order to maximize efficiency and increase value. Independent research firms recognize Uptempo's leadership in marketing operations. Uptempo is a combination of BrandMaker and Allocadia. It was created by a bold vision to help marketers lead with confidence and love what they do.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

Marvia is a SaaS-based platform for Local Marketing Automation. Our software simplifies distributed marketing. It allows organizations to centrally manage their marketing materials, while localizing them and publishing them. Marvia makes it easy to organize, customize, and distribute marketing content. This software maximizes results.

BrandMasters Media Bank DAM (digital assets management software) is a tool that collects, organizes, and facilitates sharing of brand and marketing assets. To prevent assets from being published without authorisation, you can control access and validate assets. This feature is rich in features such as drag and drop, asset analytics, lightbox options and assisted search. Integrate your DAM to other BrandMaster applications, or use it as a standalone application or integrate with third-party vendors. To avoid intermediaries, you may allow extenal stakeholders to publish directly to your DAM. Our Media Bank makes it easy to share your brand assets, marketing materials, and other material. You can create media archives that are organized and consistent from A-Z.

Atomized, a marketing visualization platform, allows you to visualize the planning, staging, and workflow of your marketing campaigns. Atomized is a visual marketing platform that can be used by small businesses, agencies, and brands to create marketing calendars that connect content, teams, and apps. It integrates with the most popular DAM systems, workflow tools and social tools as well as email automation tools.

Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies. With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars. For post-promotional or marketing mix analytics, generate high-quality, granular and timely data. We automate minutiae so marketers can do marketing!

A solid marketing management platform is the foundation of consistent marketing success. bethebrand is the brand, marketing workflow, archive, compliance system of choice for many UK and international brands. You have instant access to all your brand assets, marketing content and marketing history. Streamlined management and optimization of current workflows for maximum marketing performance. Corporate governance is improved by strong compliance procedures. Our number one priority is to create great customer outcomes. Bethebrand has been a pioneer in the development of Digital Asset Management systems (DAM) that streamline the creation, approval, approval, delivery, and storage of marketing campaigns and other key assets. bethebrand is the preferred system of over 20,000 marketing professionals and has enabled more than 250,000 workflows. Major brands in many industries use bethebrand extensively and it is a preferred provider.

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

Papirfly helps brand teams deliver professional marketing without specialist assistance since 2000. Our promise is to deliver quality and consistency for all of our clients. Our solutions simplify the challenges that brand-driven organizations face. We achieve this by empowering our employees and other stakeholders to activate brands at a local and global level without requiring design expertise or specialist skills. Papirfly is a single online location for all employees and stakeholders who engage with your brand. This ensures consistency in all aspects. The team can create unlimited studio-standard marketing material from bespoke templates. They can store, share, and adapt it for their markets.

Distributed marketing platform that empowers world-class brands to empower franchisees, dealers, and agents to win local marketing battles

It's easier to find things when everything is together. Import files directly from Drive, Dropbox or SharePoint. Dash can be used to approve assets generated by users and shoots. Share files and collaborate with your team. Create branded portals that allow your resellers to search and download product assets. Get your content in front of customers. Create custom cropping and resizing to get your images ready for your channels. Drop product images directly into your ecommerce shop. Create collections of images that you would like to use for your next campaign. Dash will keep your secrets safe. You can also collect assets for a project that is top secret. Use folders to store different assets on Dash so that your team can work on their project without having to hunt for them.

Webdam, a Bynder Company is a leader for digital assets management (DAM). It has revolutionized the way creative and marketing teams manage brands around the world. This video shows how our cloud-based platform can help you turn your big ideas into big results by uniting creative assets and teams.

The Brandgility Brand Asset Management (BAM) platform allows organizations to easily store and share brand assets and safely empower their workforce to build sales and marketing collateral with no-code, smart templates, and powerful creative automation tools that automatically comply with brand guidelines. Our self-service collateral portal incorporates varied key elements of Digital Asset Management (DAM) and Content Management System (CMS) alongside seamless integrations existing within your martech stack, to provide a complete solution to support and empower your team beyond the marketing function.

Canto is the most powerful and simple DAM system available. Canto is trusted by marketing teams from all industries to manage, secure, and share visual brand assets. It allows your team to tag, collaborate, and report on company-wide digital assets within a visual environment. Canto has more than 25 years of experience in digital asset management. We are trusted by thousands of brands all over the globe to centralize rich media libraries.

You can get real-time visibility to your data and automatically determine the business impact of every marketing activity. This will allow you to optimize your budget allocation for the most effective channels. Centralize your data Connect your CRM to marketing automation All the other tools you use in your marketing stack. Combine your performance and cost data into one, centralized view. Real-time visibility to your marketing Plans, investments, performance, and goals.

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Outbrain's exclusive publisher network allows you to advertise and reach a targeted audience. We will find your audience and you'll achieve business results. Outbrain connects brands and agencies with one-third the global consumers by providing open-source content. In discovery mode, increase awareness, educate, and influence consumers. Lower funnel conversions: App downloads, videos, purchases and more. To increase audience and improve web monetization, get your content discovered.

Our expertise in the fields of distribution, warehouses, and logistics will give you a competitive edge. Prozo provides integrated warehousing and freight services, as well as supply chain technology, ecommerce retail, and ecommerce services for B2B, D2C, & B2C supply chains. We serve all companies, whether they are large enterprises, midmarket SMEs or growing D2C brand. We operate multi-client fulfillment centers as well as dedicated ones. We work on a cost-plus or 100% pay-per use model, depending on the business requirements. Brands can begin working with Prozo if they choose one or more of the service offerings/technology. Prozo's command center and warehousing & logistic control tower allows it to deliver best-in class SLA & TAT adherence. Prozo offers a full-stack solution that eliminates the need for multiple partners or disconnected technology solutions.

MarketingOne, a user-friendly platform for marketing, was developed by Paragon to streamline and control marketing processes. This saves time and money, while ensuring compliance. The platform provides operational excellence in marketing operations. It combines extensive knowledge with ease of use, and is constantly improved to keep it current. MarketingOne is modular and versatile, increasing the efficiency of marketing activities from planning to execution and evaluation. It allows for the coordination of marketing material both nationally and internationally with provisions for local adaptions. The platform allows collaboration between organizations, allowing rapid responses to changing situations and integration of all communication, with flexibility to modify and to add processes according to business requirements. It offers transparency by providing centralized management insights on costs, leading to an effective marketing operation.

Coordinate with both internal and external stakeholders, monitor campaign budgets, update agencies and coordinate company events. Increase logistics efficiency, develop and maintain effective supply chains, coordinate teamwork in planning and execution, and create and maintain clear supply chain methods. Manage multiple services simultaneously, coordinate Proof of Concepts and Requests for Proposals, and ensure transparency in customer escalations. Create hiring plans, organize interviews, onboard new staff, and coordinate employee programs with other departments. Project-based sales management, managing key milestones, deliverables and contacts, allowing you to close more deals quicker and duplicate across accounts. Collect and discuss data, create action plans, share ideas, manage responsibilities, implement more data-driven business actions. A single glance will give you a complete overview of all tasks and projects.

Infor Nexus™, the world's most trusted business network for multi-enterprise logistics optimization and orchestration, connects businesses to the entire supply chains for improved supply chain visibility, collaboration and predictive intelligence. Businesses can respond intelligently to supply chain activities by leveraging advanced planning, execution and finance capabilities. Predictive intelligence can be used to improve proactive sense and response. Facilitate interoperability between multiple vendor systems of records. Rely on one source of truth for all supply chain partners. Plan global shipment optimization and planning from the origin. Strengthening the supply chain and improving working capital. Monitor demand and supply in real-time. To optimize freight spend and shipping performance, manage complex international supply chains. For improved control and reliability, sync systems and service providers across geographies and modes.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

Be Addy provides an easy-to-use dashboard to help you manage your multi-channel media strategy. It is important that your strategy leads, not the campaigns. We can help you set up your strategy based on marketing layers, allocate budgets to channels, and establish KPI's. You have full control over the schedule, budget allocations and KPI's. We also provide insights into the best media mix and work with your digital team to increase your ROI on each media plan. Your multi-channel media plan is ready to be customized with your strategy. BeAddy will help you budget and create your campaigns. With one simple dashboard, you can now take control of your campaigns. You can schedule your online media plans throughout each year. Forecast your spending and allocate your budgets to the channels. You can save your media plan as an example to use in the future.

Software that manages supply chain and delivers the goods. With real-time visibility and collaboration tools, you can give your supply chain the competitive edge. To maximize customer satisfaction and investment, control your supply chain. To improve communication between all parties and meet just in time replenishment targets, centralize it. To ensure that the right parts and quantities are delivered, sync manufacturing and supply chain operations with customer demand. In near real time, implement, communicate, and measure the financial and operational impact of recovery plans. Use data to drive cost savings, cost avoidance, and cost reduction in your day-to-day supply chain operations and manufacturing operations related overstocking, last minute shipping, and change order management.

Screendragon, a cloud-based project, resource and workflow management solution, is designed for mid-sized agencies, professional services, marketing, and agency teams with 50+ employees. Our software helps organizations streamline their operations, reduce costs, and improve speed-to market. Our software has been proven to scale to meet the needs of global Fortune 100 businesses. This allows them to solve complex operational problems. Screendragon has long-standing customers such as Kellogg's and Sky, JWT & McCann World Group. Screendragon combines powerful functionality with an easy-to-use UX. Screendragon empowers teams and managers with digital briefs, custom workflows and visual work-in progress dashboards. We also provide online proofing, resource scheduling, planning and forecasting as well as time-tracking, budget tracking and reporting.

MarcomCentral Enterprise is a unique solution that Marketing, Designers and Legal will love. The intuitive platform allows front-end developers to edit areas provided by Marketing Directors. This is approved by the Legal department. Ensures that no mandatory disclaimers, logos or other key components are removed or modified during the creative process. Without compromising creativity, Brand control is possible for organizations. Your cloud-based portal allows field teams to customize and distribute marketing assets from any location in the world. Marketing can ensure assets are always brand-compliant by using pre-approved templates. You can quickly modify text fields to create custom assets using dynamic templates without having to send a request to marketing.

TrueNorth breaks down your growth strategy into monthly milestones, so you can achieve your goals. Connecting your data will improve the accuracy of your projection and allow you to track your progress against it. TrueNorth puts your projected metrics in the forefront of your marketing plan, where they are most important: Where you decide what to do next. It's easy to come up with new ideas. Focusing on the right ideas is what separates successful teams. TrueNorth streamlines this process. Get the data insights to help you demonstrate marketing impact. Take better strategic decisions in order to achieve your growth goals. Asking quality questions is the first step to finding your most impactful ideas. TrueNorth makes it easy with Ideation Sessions, rapid, async brainstorms. Marketing experiments should be judged on their merits, without regard to who or where the experiment came from.

Brand Toolbox includes brand style guidelines, specifications manuals and photo libraries. This helps teams find, share and create their brand stories and allows them to communicate it consistently. The Brand Toolbox CMS allows for the online display of your corporate brand guidelines information. Members can download brand assets and follow important brand guidelines information. No need to print guidelines, PDFs, or store devices. Upload your brand logos, colors and guidelines to Brand Toolbox. Members can download logos and stationery, as well as brochures, InDesign and Illustrator files. It is the heart and soul of Brand Toolbox's brand asset management solution. The asset finder is responsible for managing all the reusable documents and downloadings within the site's library. A sophisticated search engine categorizes and manages all assets to facilitate document retrieval.

We Brand is a digital asset management platform that includes all the features you need. Industry leaders like Amazon, Oracle and Keller Williams use it. Its streamlined process centralizes, organizes, and simplifies everything, empowering your staff to deliver exceptional content experiences on-brand with ease. We Brand is a DAM system that offers a user-friendly interface. It goes beyond the basic DAM functionality by offering a platform that can be customized to fit seamlessly into your existing tech stack. We Brand also offers robust franchise management to ensure brand consistency across networks. Self-service portals allow authorized users to access assets and utilize them, and white labeling maintains your brand identity. Our powerful DAM solution enhances efficiency and drives a significant ROI. We Brand is the perfect solution for managing a small or large team.

Simple digital asset and styleguide management platform used by top agencies and brands. White label and custom branding option available for agencies.

Next generation brand and digital asset management software. A modern hybrid DAM and CMS system for your brand and marketing content. Everything you need to create a shareable digital toolkit for your brand. From $19/mth per user or from $199/mth for unlimited users.

SupplyNote is a web-based platform that manages supply chain and orders for Indian restaurants and cloud kitchens. It can be used to help them manage their inventory, orders, employees, customers, and customers from a single platform. Resource planning, order history tracking and reporting, payment processing, as well as sales performance metrics, are some of the features. It allows restaurateurs to search for, buy, and interact with sellers. SupplyNote allows users to record inventory details like product name, SKU and quantity. Managers can get insights into low-stock items and manage inventory pilferage or wastage. It allows users to automatically create carts based upon sales, wastages, and recipes. SupplyNote offers recommendations on sourcing, distribution and operations based upon the cost infrastructure of your business. Staff can create new purchase orders by entering the vendor name, pick up and drop off locations, date, and bill.

Beautiful online Brand Guidelines can help you activate your brand identity. It's easy with Ethos to create an organized online Brand Guideline which becomes the central source for all brand content. Ethos is an interactive brand guideline, which can be hosted online with all your brand files and content. Anyone can access Ethos and download the appropriate files. Ethos is the best way for users to quickly access and refer to your brand guideline when they need it. It will continue to be difficult to ensure everyone uses your brand consistently and effectively without Ethos.

Beam is an enablement platform for brands that honors the uniqueness of every brand by connecting people with a digital experience that is accessible, engaging and integrated, mirroring the brand. It provides an easy-to access brand center that delivers a voice of the brand that is always current and on brand. Interactive web-based guidelines connect verbal and visual identity directly to brand assets. Users can learn about the brand, and bring it to live. Beam, unlike typical digital asset management software simplifies uploading, organizing and managing brand assets. This makes it easy for stakeholders to locate and use them. The platform allows users to showcase real-life examples of how the brand is used by employees across the organization. This promotes a conversation around the examples. Engagement analytics provide valuable insights for brand teams. They can identify usage trends, and create awareness or education campaigns.