True Influence Description
Whatever your business sells or how it does business, intent signals can help you to send more relevant and timely communications. Focusing budget and effort on real buyers in the market will help you make better investments. It's hard to find out what active buyers (or more likely buying groups) are researching without contact-level intent data. Intent data gives you deeper insight about your audience and segments than you would otherwise have. Intent monitoring can be focused on specific persons to identify buyers group members, monitor their behavior and target them strategically.
You can use content engagement to get valuable insights about your audience's buying journey. Intent data is a way to better understand your audience and make informed content choices. To target different buyer roles at different stages of a buying process, you can use different topics.
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