TransUnion TruAudience Integrations

The Databricks Data Intelligence Platform empowers every member of your organization to leverage data and artificial intelligence effectively. Constructed on a lakehouse architecture, it establishes a cohesive and transparent foundation for all aspects of data management and governance, enhanced by a Data Intelligence Engine that recognizes the distinct characteristics of your data. Companies that excel across various sectors will be those that harness the power of data and AI. Covering everything from ETL processes to data warehousing and generative AI, Databricks facilitates the streamlining and acceleration of your data and AI objectives. By merging generative AI with the integrative advantages of a lakehouse, Databricks fuels a Data Intelligence Engine that comprehends the specific semantics of your data. This functionality enables the platform to optimize performance automatically and manage infrastructure in a manner tailored to your organization's needs. Additionally, the Data Intelligence Engine is designed to grasp the unique language of your enterprise, making the search and exploration of new data as straightforward as posing a question to a colleague, thus fostering collaboration and efficiency. Ultimately, this innovative approach transforms the way organizations interact with their data, driving better decision-making and insights.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.