MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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The brands seeing the strongest results from creator marketing aren't simply increasing campaign volume—they're building an engine for sustainable creator-led growth.
Superfiliate brings every creator initiative into a single platform, replacing disconnected tools with one centralized system. From affiliates and ambassadors to influencers and paid creators, brands can recruit, manage, and grow every partnership through unified profiles, automated workflows, creator discovery, and performance tracking.
Leading ecommerce brands including Graza, Cymbiotika, Omnilux, and MUD\WTR rely on Superfiliate to scale creator programs that consistently generate high-performing content, strengthen paid media, and tie every partnership back to measurable revenue.
Native integrations with Meta, TikTok Shop, and YouTube connect creator performance across channels, giving brands a complete view of which creators, campaigns, and content are driving results. The outcome is a creator program that's no longer managed as a collection of campaigns, but as a scalable acquisition channel that becomes more valuable over time.
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buywith
buywith is an immersive patented livestream shopping platform and influencer marketplace operating in the Social commerce space, connecting creators with brands for a frictionless live stream shopping experience. Using a simple omni-channel link, any shopper can join the live events and enjoy a fun social shopping experience inside the brand’s website alongside their favorite creators, influencers and other shoppers in the community. Using our patent-pending smart screen sharing technology we are creating a one of a kind ‘Shop with me' experience, where the host takes the shoppers on a live journey on the brand's site essentially creating a social-shopping experience bringing everyone to shop together at the same shopping event! buywith’s content creators marketplace features a community of multi-faceted influencers that offers the best match possibilities to your brand and takes the hassle out of host searching, vetting, contracting and coaching off your plate. Our cutting-edge multidimensional live shopping experiences help brands unlock the coveted Gen Z and Millennials shoppers with an impactful discovery of products they desire and achieve 70% higher AOV, 40% sales conversion rate, and up to 67% user engagement.
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eBay Live
eBay Live offers an engaging livestream shopping platform where eBay users can participate in real-time events led by influencers, brands, and sellers. To take part in an eBay Live event, individuals must be logged into an eBay account, with the feature currently accessible solely to US-based users. Within the eBay Live Hub, shoppers are able to discover upcoming events, set reminders, follow their favorite sellers, and activate push notifications for event alerts, followed sellers, and personalized event suggestions. All activities on eBay Live are public, allowing other participants to see a user's username and live engagements, and the livestreams may be recorded or repurposed by viewers. Sellers have the option to present items through both Buy It Now and live auction formats, which include extended auction features—often referred to as soft-close auctions—where an additional five seconds is granted if a bid is placed during the last five seconds. This interactive shopping model not only enhances the buying experience but also fosters a sense of community among participants.
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