The Enabled Customer Community Reviews

The Enabled Customer Community Description

Enterprises are struggling to harness the collective intelligence of customers to increase revenues, drive business decisions, or affect behavior. Focus groups, surveys and contests are all limited in their ability to provide a single, unidimensional view of customer opinions. Market and competitive pressures have driven enterprises to launch online customer communities quickly while still ensuring that business requirements can be met in the future. IT executives want to support business owners' needs with a sustainable, proven architecture that scales with demand, adapts to changing requirements, and seamlessly integrates into other enterprise applications and initiatives.