
SOCRadar Extended Threat Intelligence is a holistic platform designed from the ground up to proactively detect and assess cyber threats, providing actionable insights with contextual relevance. Organizations increasingly require enhanced visibility into their publicly accessible assets and the vulnerabilities associated with them. Relying solely on External Attack Surface Management (EASM) solutions is inadequate for mitigating cyber risks; instead, these technologies should form part of a comprehensive enterprise vulnerability management framework. Companies are actively pursuing protection for their digital assets in every potential exposure area. The conventional focus on social media and the dark web no longer suffices, as threat actors continuously expand their methods of attack. Therefore, effective monitoring across diverse environments, including cloud storage and the dark web, is essential for empowering security teams. Additionally, for a thorough approach to Digital Risk Protection, it is crucial to incorporate services such as site takedown and automated remediation. This multifaceted strategy ensures that organizations remain resilient against the evolving landscape of cyber threats.
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Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale.
Identity Protection API
Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation.
Micro-Experiences
Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort.
Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards.
By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.
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Demographics Pro
Explore the intricate traits of a specific social media audience to gain insights into its unique persona, either in isolation or in relation to other audiences. Our service provides in-depth data points alongside traditional metrics such as gender, marital status, age, profession, income level, and geographic location. Establish the genuine connection between influencers and their followers, ensuring that the interactions and engagements are authentic rather than fabricated before finalizing your choice of influencers for a marketing campaign. Discover the individuals, brands, and media outlets that wield the most influence over your target audience. Utilize specialized databases that encompass millions of prominent social media accounts to efficiently curate a focused list of influencers who can effectively engage with your desired audience. Furthermore, you can simultaneously analyze the audiences of various influencers, brands, or other users, enhancing your strategic decision-making process. This comprehensive approach not only saves time but also maximizes the potential for successful influencer partnerships.
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PersonaForce
PersonaForce serves as your intelligent marketing assistant, utilizing AI technology to facilitate the rapid creation of buyer personas, engage with them for enhanced customer insights, and design campaigns that lead to improved results and a higher return on investment.
Key Features
- AI-Enhanced Persona Generation: Instantly create comprehensive B2B or B2C buyer personas by simply inputting a job title or business information, eliminating the need for complex prompts.
- Conversational Persona Interaction: Interact with your B2B personas to extract valuable customer insights, helping you to refine your marketing approaches effectively.
Benefits
- Enhanced Customer Insight: Achieve a profound understanding of your target audience's challenges and preferences, allowing for tailored and impactful marketing efforts.
- Significant Time Savings: Optimize the persona creation process and customer research, cutting down what typically takes hours or days to mere minutes.
Use Case
- Marketers: Quickly generate insightful buyer personas to deepen your understanding of your target demographic, which in turn supports the development of more personalized and successful marketing strategies. Additionally, this tool empowers marketers to adapt swiftly to changing market conditions by iterating on personas as new data emerges.
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