TapInfluence Description

The Influencer Marketing Platform. Technology powered by an opt in marketplace with over 550K content producers. Influencer Discovery gives you a 360-degree view of the influencer to help you find the right match for your brand. You can build and execute influencer marketing campaigns of any size, structure, and complexity. Get rid of spreadsheets and manual tools and use a workflow that does everything in one place. You can structure campaigns as you like. Campaigns can be made up of multiple projects that can all be tracked together. Specify your requirements and add images, links, and third-party trackers with Unit Details, Elements. Programmatically match your bids to creator targeting (demographical, socio-economical, and geographic), filter across key platforms or segment by key demographic metics (age and gender, language and income) to optimize your budget.

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Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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Pricing

Pricing Starts At:
$10,000 per month

Integrations

API:
Yes, TapInfluence has an API
View Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support
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Company Details

Company:
TapInfluence
Year Founded:
2009
Headquarters:
United States
Website:
www.tapinfluence.com

Media

Play Video TapInfluence Screenshot 1 TapInfluence Screenshot 2
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Product Details

Platforms
SaaS
Windows
Mac
Type of Training
Documentation
Webinars
Customer Support
Online

TapInfluence Features and Options

Influencer Marketing Software

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

TapInfluence User Reviews

Write a Review
  • Name: Marlio B.
    Job Title: Organizational Development People Chief
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 10,000 - 19,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Create a link between your business and top influencers with TapInfluence

    Date: Jul 23 2021

    Summary: We started using TapInfluence to implement in our company a marketing strategy based on data collection and interaction of the most successful influencers in social networks for our analysis and reporting system, the automated system of the application allows the use of the platform to be more simple, efficient and lightweight for users. This application is fully suitable and functional for independent marketers, B2C clients and only for medium-sized digital marketing companies (as its price might not be so affordable for small businesses); who wish to exploit the potential of their internet platform through the hiring of influencers to keep up to date with the most relevant information and develop their own content from the most influential data.

    Positive: TapInfluence's platform has allowed us to get in touch with social media influencers with whom we have arranged advertising programs that have benefited us in promoting our business. TapInfluence has an automation service to connect with influencers, thus extending your business with the publicity that influencers can generate to expand your domain and presentation on the internet. The software allows you to search for the most influential people based on categories, in a tab dedicated only to this option, thus saving us the time of searching for ourselves in each social network among the millions of influencers that exist.

    Negative: Although the TapInfluence platform allows us to communicate within itself with influencers, it does not integrate the option to establish or define negotiations or contracts, we must resort to a third application for this. We consider TapInfluence's integrated functions to be very simple compared to the subscription price, which is quite high for an application that offers such basic services.

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