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Description

Lefty serves as a premier influencer marketing platform tailored for prominent lifestyle brands, enabling brands and agencies to effectively oversee high-performing influencer initiatives. The platform offers tools for discovering and qualifying talent, managing relationships, automating campaign reporting, measuring performance, and conducting competitive analysis. Users can search for influencers using keyword queries and filters based on demographics, geography, and interests. Additionally, it allows for the ranking of search results according to audience size, engagement rates, and relevance. Influencers can be assessed based on their ratio of fake followers, audience insights, and engagement statistics. Furthermore, Lefty helps brands identify influencers that resemble their current ambassadors, enhancing their marketing strategies and outreach efforts. By leveraging data-driven insights, brands can make informed decisions to optimize their influencer collaborations.

Description

The platform for influencer marketing harnesses technology through a user-friendly marketplace consisting of more than 550,000 content creators. With Influencer Discovery, you gain a comprehensive insight into influencers, allowing you to select the perfect fit for your brand. You can develop and implement influencer marketing initiatives of any scale, format, or intricacy. Say goodbye to cumbersome spreadsheets and outdated manual methods; instead, embrace an all-inclusive workflow that centralizes everything you need. Tailor your campaigns to align with your operational style, creating projects that can be monitored collectively. Outline your needs, and incorporate links, images, and external tracking tools within Unit Details and Elements. Optimize your financial strategy with bid limits, seamlessly aligning your bids with targeted creators based on demographics, socio-economic factors, and geographic locations. Additionally, filter through essential platforms or categorize by key audience metrics such as age, gender, language, and income to enhance your campaign's effectiveness. By utilizing these advanced features, you can elevate your influencer marketing approach to new heights.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Analytics
Instagram

Integrations

Google Analytics
Instagram

Pricing Details

$590 per month
Free Trial
Free Version

Pricing Details

$10,000 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Lefty

Founded

2015

Country

France

Website

lefty.io

Vendor Details

Company Name

TapInfluence

Founded

2009

Country

United States

Website

www.tapinfluence.com

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Alternatives

Alternatives