TRAK Description
Access a world-class marketing data base 24/7 with pay-as you-go pricing. You can create AI-driven models that look like yours in minutes, not months. The TRAK platform makes marketing easy. Take control of your data and escape the walls. You can easily activate your most important audiences through 1-to-1 channels such as email, direct mail, digital, and even CTV. It ticks all the boxes and is self-service! A definite differentiator. TRAK's consumer data allows you to create predictive models and build audiences. Add opt-in email address and IP address to your records. To market smarter, add attributes such as income and age to your audience file. Execute key processes such as hygiene, standardization, de-duplication. You've been looking for the marketing data you need. Access high-performance audiences, on-demand. TRAK uses artificial intelligence and machine-learning techniques to transform manual data analysis and modeling techniques.
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