Sojern Traveler Platform Description
Advertise to travelers on Google, Bing and Facebook. We have access to real-time traveler information, so we can tell when someone is interested and allow you to market to them when they're ready to book. Your dedicated team of marketing professionals will ensure that your campaigns are successful. We have been in the travel industry for more than a decade. Multi-channel, pay-for-performance digital advertising that encourages travelers to book directly. Flat-fee targeted campaigns that achieve your brand awareness or performance goals within a specified time period. Multi-channel advertising that is all-inclusive, measured results, and turnkey services for your local partners and destination. Banners ads for your hotel/attraction? We can help. All customers who qualify receive creative ad development at no cost. We also run A/B testing on a large scale to continually improve performance.
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Sojern Traveler Platform Features and Options
Lead Generation Software
Sojern Traveler Platform User Reviews
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Extremely Deceptive Date: May 19 2023
Summary: Every stage in the process, we raised concerns their strategy wouldn't work, and they either ignored it or patted us on the head. When it didn't work, they instantly reversed and said it was all our fault, we couldn't possibly see additional clicks when we didn't have enough clicks on the website beforehand. I asked exactly that question before signing the contract and they said we were a perfect fit.They had no concern for keeping to their own claims, and were careful about what they put in writing vs. said out loud, a careful deception. Example: Its a corporation that can pass you to someone else and go "Oh did Jeff the salesperson tell you THAT? Can you prove that?" It is absolutely the worst corporate culture of thin veneer of politeness that disappears the minute you sign.
Positive: Many of the things I liked were claims that did not materialize: 1) excellent targeting of the ads, based on their data use, and 2) re-targeting if the ads weren't getting conversions.
Negative: It was just blasting out impressions, and to the worst places for our business: Fox News, Daily Mail, Aol.com, it was places that 80 year olds visit when we sell WALKING tours. There was essentially no intelligence put into targeting, and then they blamed me for no sales.
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All they do with all the data they collect, for you, is target travel intent. They send the ads to everyone intending on traveling to your area with none of the other customization they frequently claim. So, all the talk of amazing data collection and usage they claimed in writing, articles, and in the sales process, it's a shell game. They don't use it, for you the customer, they just mention it obliquely and it turns out you don't get it.