Sender Score Reviews

Sender Score Description

Your Sender Score can be compared to a credit score for assessing your creditworthiness, but it is used for email. It measures the health and efficiency of your email program. The Sender Score is a number that ranges from 0 to 100. It identifies the quality of your sender reputation, and details how mailbox providers view IP addresses. Mailbox providers consider many factors when determining your sender reputation. These include spam complaints, unknown users, industry blacklists, and other metrics. Your Sender Score should not be below 70. You need to fix your sender reputation. To learn more about the fundamentals of email marketing, download the Fundamentals of Email Marketing. This will help you understand the criteria that mailbox providers use to determine which mailers reach your inbox. It also explains how to improve your performance. Keep following industry best practices and optimizing the email program. To learn how to create and manage an effective email program, download the Secrets for Best in Class Senders.