SegmentStream Description
Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.
SegmentStream Alternatives
CallTrackingMetrics
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams.
Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills.
Contact center features include a browser-based softphone and smart routing options.
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CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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Digger by Digtective
Digger serves as a robust server-side tracking and attribution solution tailored for e-commerce brands and agencies seeking dependable and privacy-conscious ad performance insights. By capturing events directly from the server of your store, Digger effectively navigates browser restrictions, ad blockers, and the limitations imposed by iOS 14 and later, enabling the recovery of lost conversions. The platform seamlessly integrates with the Meta Conversion API, Google Ads, and TikTok, delivering high-quality, deduplicated events that enhance Event Match Quality (EMQ) and refine campaign optimization. Featuring detailed UTM and click-ID tracking, Digger ensures that every sale is accurately linked to its original source, providing clear and actionable attribution across various channels. Regardless of whether you operate on WooCommerce, Shopify, or another platform, Digger is designed to maximize ROAS, minimize wasted advertising expenditure, and deliver transparent performance analytics. This makes it especially beneficial for growth-oriented brands and agencies managing multiple stores who require precise, trustworthy insights for informed marketing strategies. Ultimately, Digger empowers users to make data-driven decisions that can significantly enhance their overall marketing effectiveness.
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wecantrack
Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms.
We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations.
We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.
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Integrations
Company Details
Company:
SegmentStream
Year Founded:
2018
Headquarters:
United Kingdom
Website:
segmentstream.com
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
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