Scratcher Description

Scratcher.io serves as a comprehensive gamification marketing solution aimed at businesses that want to innovate and expand their digital customer acquisition strategies. In the ever-competitive digital environment, traditional static content is often overlooked, which is why Scratcher.io offers a dynamic and adaptable alternative that transforms these static forms into engaging interactive marketing experiences.

With more than 35 customizable campaign formats such as interactive quizzes, wheels of fortune, digital scratch cards, and advent calendars, the platform effectively converts passive visitors to websites into active and enthusiastic participants in marketing initiatives.

What sets this platform apart is its no-code functionality; users can effortlessly utilize an intuitive drag-and-drop editor to tailor each campaign, ensuring it aligns perfectly with their brand's identity through white-labeling. Furthermore, the flexibility of campaign deployment is noteworthy: they can be embedded directly on websites or apps, shared through email and social media advertisements, or even used to guide offline audiences to online experiences via QR codes, making it a versatile tool for any marketing strategy.

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Pricing

Pricing Starts At:
$129/month
Pricing Information:
Our pricing is transparent and scales with your requirements:

Free Trial Account: Perfect for exploring the platform without any commitment.

Scalable Packages: Various pricing tiers tailored to different company sizes and goals.

Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them.
Free Trial:
Yes

Integrations

View Integrations

Reviews - 1 Verified Review

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ease
features
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support
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Company Details

Company:
Scratcher Aps.
Year Founded:
2017
Headquarters:
Denmark
Website:
scratcher.io/de
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
Training Videos
Customer Support
Business Hours
Online Support

Scratcher Features and Options

Gamification Software

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Scratcher User Reviews

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  • Name: Robert S.
    Job Title: Owner
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Gamification Platform for Modern Lead Generation & Engagement

    Edited: Jul 17 2026

    Summary: Overall, as an agency focused on playful marketing, both our team and our clients are highly satisfied with the results Scratcher.io delivers. The platform offers an excellent price-to-performance ratio. We highly appreciate the continuous development of the software and the outstanding, fast customer support. Highly recommended!

    Positive: As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle.

    What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach.

    Negative: The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.

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