Salesforce Data Cloud Description

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

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Company Details

Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/data/

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support

Salesforce Data Cloud Features and Options

Data Management Software

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Governance Software

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Salesforce Data Cloud User Reviews

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