SAP CIAM Description
With customer identity and access management software (CIAM), you can turn unknown visitors into loyal buyers. Reducing friction at the point where you register and delivering personalized, trusted engagements throughout your customer journey will help to reduce friction. Based on first-party data, you can create relevant customer experiences. SAP Customer Identity and Access Management solutions B2C allow you to create rich, central customer profiles and synchronize these with all your digital properties. Flexible registration and social authentication screens allow you to provide hassle-free customer service. Each case can be customized with flow and flows that can be customized for each business. Federated standards and options ensure that every interaction touchpoint is protected, including single-sign-on, risk-based and multifactor authentication. Personalize customer experiences by centralizing their profile data in a dynamic, indexed database and enabling bidirectional flows to other customer engagement solutions.
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