River CRM Description
Capture and leverage customer responses to improve customer engagement. Capture customer issues faster during and after support calls. To identify service gaps, analyze customer feedback. Intelligent customer engagement is different. Instead of focusing on retention, loyalty programs are more focused on customer behavior. An integrated marketing management system that provides insight into marketing activities, budget control, and the ability for multi-channel campaigns. Fully functional designer that allows drag and drop of question types onto forms. Email to contact, link, or iframe within a website are all possible distribution channels. Intelligent customer engagement is different. Instead of focusing on retention, it looks at every customer behavior that adds value to the company.
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