RXA GMI Platform Description
The RXA GMI platform helps to drive business growth. It consolidates data sources into one platform and provides intelligent and actionable insight that allows analysts and decision-makers to make meaningful connections between effort, outcome, and effort. You can see how customers interact and behave across channels and touchpoints, at both aggregate and granular levels. Gain a better understanding of the market landscape and identify growth opportunities. Be responsive to changing consumer behaviors and evolving trends. Optimize your marketing strategies to effectively attract, convert and retain customers at large scale. RXA's data Integration System allows you to quickly connect all cloud and on-premises sources of data. RXA uses thousands of pre-built API's and custom API's to quickly extract transform and load (ETL), all your data into one platform. Our data engineering team is highly skilled and can tackle even the most complex data challenges.
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