Predictive Marketing Analytics Description
Predictive analytics can help you optimize your marketing spend. To grow your business, use relevant real-time indicators of consumer and economic behavior. Our advanced economic and modeling engine allows companies determine how external factors (economical, environmental or consumer behaviour) would affect sales performance without the influence advertising spend or pricing changes. This will give your team a solid base to evaluate marketing effectiveness. You will be able to determine if sales increases were actually due to marketing campaigns or simply changes in consumer sentiment or economic conditions. We use machine learning and predictive analytics to determine if marketing spend is related to external conditions and campaign performance. This will allow you to identify which campaigns have made a difference. Use our Campaign Simulator to predict the future outcomes of advertising campaigns when creating a marketing strategy.
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Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.
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Simpli.fi
Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.
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NextAtlas
Transform emerging consumer behavior into actionable strategies to innovate. Our AI helps us to make sense of hidden consumer trends and provide insights. Nextatlas analyzes data from early adopters and innovators in various industries across multiple social-web sites. Next-gen AI techniques are used to automatically extract insights from changing consumer behavior. This is further enhanced by expert curation. We use weak signals to predict emerging consumer patterns to help you find your next big thing. Nextatlas is an AI-powered trend intelligence platform that uses data to identify emerging market trends that are statistically most likely to become mainstream. Our clients can quickly build products, strategies, and campaigns that will connect with tomorrow's customers. Nextatlas technology is able to quickly adapt to specific business challenges and uncover disruptive opportunities for innovation.
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Hyllo
Get a clear understanding about how your digital advertising spend impacts your in-store bottom line. You can measure the offline impact of your online advertising campaigns. You can see how your online marketing campaigns are generating real-world sales. When, where, who, and how often? Let's get to it. If the data is meaningful, it's worth much more. Our complete set of insight metrics includes cross-channel correlation, audience segmentation and recommendation tools. To answer the most fundamental marketing question, "What's the ROI?" we ingest data from multiple sources. Hyllo is the key to real-world, measurable ROI. Hyllo allows CMO's and marketers to rest easy knowing where their ad spending is driving real-world sales. Our Predictive Analytics platform integrates easily and provides accurate metrics based upon all your omnichannel data.
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Integrations
No Integrations at this time
Company Details
Company:
Prevedere Software
Headquarters:
United States
Website:
prevedere.com/functions/marketing/
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Product Details
Platforms
SaaS
Type of Training
In Person
Customer Support
Online
Phone Support
Predictive Marketing Analytics Features and Options
Predictive Analytics Software
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
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