AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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RallyFuel bridges the gap between college athletes, fans, and brands by facilitating verified NIL (Name, Image, Likeness) agreements. Our innovative platform simplifies the entire NIL journey, encompassing everything from discovering and negotiating deals to ensuring compliance and managing payment transactions seamlessly.
Through our service, athletes can effectively monetize their personal brands via various avenues such as fan engagements, autographs, public appearances, social media promotions, and collaborations with brands. Fans, in turn, enjoy genuine connections with their cherished college athletes through clear and compliant transactions aligned with NCAA regulations.
Highlighted features include:
- Authentic athlete profiles
- Secure payment systems
- Tools for NCAA compliance
- Standardized deal templates and contracts
- Analytics to track performance
- A direct marketplace connecting fans and athletes
Designed specifically for the evolving landscape of college athletics, RallyFuel guarantees that every interaction is transparent, compliant, and advantageous for athletes, fans, and educational institutions alike, fostering a supportive community around college sports. Our commitment to transparency ensures all parties involved can trust the process and feel empowered in their engagements.
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SportsTrace
We transform practice and game video into tools that coaches and athletes can use to train smarter. You can use it anywhere, anytime to improve your performance - and faster. It's difficult to see the factors that drive baseball's success. There is a lot of data available in baseball. SportsTrace analyzes the mechanics of athletes to determine which movements and trends lead to the best results. SportsTrace can also analyze your ball data to reveal how your mechanics affect the ball's behavior. SportsTrace makes it easy to track a prospect's progress in camp or gain a competitive edge for the future by providing player analytics. Our team of biomechanists and data scientists uses cutting-edge technology that you can use both in-person or remotely. We provide simple, meaningful data to players, coaches, analysts, scouts, and other professionals.
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ProPlayAI
ProPlayAI empowers athletes to enhance their pitching skills by utilizing athletic intelligence for precise corrections and improvements. This innovative approach helps players maximize their performance and excel on the mound. With its engaging features and metrics based on data, practicing pitching becomes both enjoyable and effective, ensuring consistent progress over time. You do not need any specialized sensors, a high-tech lab, or advanced mathematical knowledge to benefit from ProPlayAI; just your enthusiasm and a smartphone will suffice. The platform allows you to record all your pitching actions, including windups and rotations, enabling you to accurately assess your abilities. By providing immediate feedback and detailed analysis, it reveals your strengths and areas needing enhancement. This affordable, lab-quality system eliminates the need for sensors, complex calibrations, or expensive equipment, offering you trustworthy data on your pitching mechanics. Transitioning from a subjective to an objective evaluation of your skills has never been easier with ProPlayAI, making it an essential tool for any aspiring pitcher. The balance of fun and functionality in your training journey will undoubtedly lead to significant improvements.
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