Oyster CDP Description

Oyster transcends the typical role of a customer data platform (CDP) by being recognized as the world's first customer insights platform (CIP). Its fundamental focus is on the customer, positioning it as a "data unifying software." When incorporated into an enterprise's martech stack, it enhances the management of customer experiences at every interaction point, including marketing, customer service, and product development. By introducing agility to analytics within the organization, Oyster distinguishes itself from conventional customer relationship management platforms. It uniquely captures data from both online and offline customers, including those who remain anonymous. Furthermore, it aggregates enterprise data from a multitude of sources, ensuring that decision-makers have access to this information around the clock. Infused with AI technology, Oyster is equipped with advanced automation capabilities that significantly improve the efficiency of daily marketing operations. In contrast to other CDPs, the Oyster CIP not only integrates diverse data sources but also delivers actionable intelligence derived from various data points, allowing seamless integration across all business functions. This innovative approach ensures that organizations can respond rapidly and effectively to evolving customer needs and market dynamics.

Integrations

No Integrations at this time

Reviews

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Company Details

Company:
Express Analytics
Year Founded:
1999
Headquarters:
United States
Website:
expressanalytics.com

Media

Oyster CDP Screenshot 1
Recommended Products
Comprehensive Cybersecurity to Safeguard Your Organization | SOCRadar Icon
Comprehensive Cybersecurity to Safeguard Your Organization | SOCRadar

See what hackers already know about your organization – and stop them from getting in.

Protect your organization from cyber threats with SOCRadar’s cutting-edge threat intelligence. Gain 360° visibility into your digital assets, monitor the dark web, and stay ahead of hackers with real-time insights. Start for free and transform your cybersecurity today.
Free Trial

Product Details

Platforms
Web-Based
Types of Training
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours

Oyster CDP Features and Options

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Oyster CDP User Reviews

Write a Review
  • Previous
  • Next