Open Loyalty Description
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.
Over the past seven years, we’ve supported 100+ enterprises across 43 countries in building lasting customer relationships through gamification and personalization. Global brands like Heineken, JTI, limango, Intersport, and ALDO trust Open Loyalty’s composable architecture to seamlessly integrate loyalty mechanics into their ecosystems—without the heavy lift of building from scratch.
Our value lies in three key pillars:
1) Increasing CLV: Drive lasting customer engagement with gamified loyalty strategies.
2) Maximizing ROI: Reduce reliance on discounts by leveraging engaging, non-margin-eroding tactics.
3) Seamless integration: An API-first design ensures effortless integration into complex tech stacks.
As part of the OEX group, with 15 companies, €167.3M in revenue, and €17.7M EBITDA in 2023, Open Loyalty has been recognized by Google and Deloitte for its scalability and enterprise-readiness.
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Open Loyalty Features and Options
Customer Loyalty Software
Loyalty Management Software
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