OnAir Description

Are you facing the contemporary challenges within the industry as you strive to enhance yield across multiple channels while preventing inventory cannibalization and accommodating diverse sales strategies (like Fixed Spots versus Rating) along with varying delivery methods for both primary and secondary advertisements? These challenges have a direct effect on a company's financial performance, influencing both revenue generation and operational efficiency. Operative’s OnAir Sales and Traffic platform, which has been refined over two decades in the field, features a new open architecture that seamlessly integrates with AOS and Freewheel to address these concerns without disrupting your existing linear revenue streams. The airtime optimization engine effectively boosts revenue by allowing for the efficient scheduling of both commercial campaigns and promotions. Additionally, advanced decision-support tools evaluate different planning schedules based on cost and revenue, enabling the selection of the most profitable schedules while ensuring optimal resource allocation. Embracing these innovative solutions can lead to significant improvements in your overall business strategy and performance.

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Company Details

Company:
SintecMedia
Year Founded:
2000
Headquarters:
United States
Website:
www.operative.com/onair/

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
Training Videos
Customer Support
Online Support

OnAir Features and Options

Public Relations Software

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

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