OnAir Description
Are you facing the current challenges in the industry to maximize your yield across channels while avoiding inventory cannibalization and supporting different sales methods (Fixed spots vs. Rating) and delivery methods for both primary and secondary ads. These are the issues that immediately impact a business' bottom line, both in terms of revenue and efficiency. Operative's industry-leading OnAir Sales and Traffic platform has been built over 20 years of industry experience. It is now open architecture. This allows it to be integrated with AOS and Freewheel and solves these problems while maintaining your core linear revenue streams. Airtime optimization engine (ads and promotions) increases revenue stream by scheduling high-quality commercial campaigns. Advanced decision-support tools allow you to compare different planning schedules by revenue and cost in order to choose the one that will yield the highest profit.
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