NielsenIQ Social 360 Reviews

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Make the most of automation in marketing. Increase sales conversions and customer interaction. Manage leads who interact with your brand and product on social media channels. Identify and nurture social activity. Automate profile discovery and activity gathering. To qualify them, leverage rule-based lead scoring. Search filters to define your buyer personas. Instantly generate leads To identify high-quality leads, you can leverage filters that span organizational and user attributes. You can achieve a high ROI in a very short time. Drive content creation and publish across multiple social media channels simultaneously. Track the content consumption and interactions of your posts to generate leads. Learn how to leverage social media insights. Social listening can be used to monitor social media channels of your brand for customer feedback, brand mentions, and discussions about specific keywords, topics, or industries. Then, an analysis will be performed to gain insights and take action on those opportunities.