MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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Intelligent Relations
Innovative AI combined with human public relations expertise transforms the landscape of media outreach. We ensure that media coverage is available around the clock. While traditional PR relies heavily on personal networks and relationships, Intelligent Relations harnesses the power of big data and automation. Our AI-driven pitch writing and journalist matching system is revolutionizing the way access to media is achieved, blending state-of-the-art technology with human insight to enhance public relations strategies. This AI technology streamlines the processes of PR ideation and outreach by distilling them to their core components. Now, anyone can create their own media coverage, no matter their level of expertise. In a world where news is ever-present, our intelligent media monitoring platform works tirelessly to identify breaking stories, analyze competitors' tactics, and keep you informed about the latest industry discussions effortlessly. Additionally, you can send tailored media pitches at a high volume. Our AI pitch creation tool evaluates countless data points to produce highly effective pitches that resonate with your desired journalists, ensuring your message is heard loud and clear. This combination of human creativity and machine efficiency is setting a new standard for PR practices.
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ACCESS Newswire
ACCESS Newswire is a leading provider of Public Relations (PR) and Investor Relations (IR) solutions, offering a comprehensive subscription-based platform for press release distribution, media engagement, and brand monitoring. With access to an extensive media database, customizable pitching tools, and AI-driven analytics, businesses can streamline their communication strategies and maximize media coverage. Designed to serve companies of all sizes, from startups to global enterprises, ACCESS Newswire provides flexible pricing and top-tier customer support to ensure seamless distribution and audience reach. Their platform enables brands to craft impactful messages, track engagement, and refine outreach efforts with real-time insights. By combining advanced technology with a user-friendly interface, ACCESS Newswire helps organizations elevate their public relations efforts and strengthen their market presence.
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