Neustar AdAdvisor Reviews

Neustar AdAdvisor Description

Communicate with the right audiences at scale across channels and channels by leveraging thousands of attributes. Reach your audience across digital media platforms, publishers, addressable TV and addressable TV to reach them at scale. AdAdvisor gives you audience insights that increase digital advertising relevancy. It is powered by the most authoritative consumer data. AdAdvisor allows precise targeting based on zip, age, gender and a wide variety of attributes including brand preferences, product affinity, and psychographic variables. Contrary to traditional behavioral targeting data providers, where a behavioral "segment” represents a single behavior based upon a recent observation, AdAdvisor's audiences are derived using our real-time consumer insight engine. We make thousands of insights based on verified offline data. AdAdvisor allows you to find new prospects and target the right audiences across all digital channels.