Merkle GenCX Description
GenCX leverages Merkle's data and knowledge assets to help brands better understand customer interactions, behaviors and sentiment. GenCX allows brands to ask for guidance on how to design and activate a better customer experience quickly and reliably. They can draw insights from their data and learn from the entire US population. Our consulting services aim to transform customer experiences in all interactions, with a particular focus on technology. We help organizations identify product and service innovations, develop monetization strategies and growth strategies, and fuel organizational change to meet and surpass rapidly changing customer expectations.
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