Marketscience Studio Description

Our cutting-edge Marketing Analytics and optimization software delivers a cohesive platform for sophisticated marketing investment analysis. Within the data visualization component, users—regardless of their analytic expertise—can explore and interpret various visual representations and statistics essential for validating data as well as generating preliminary insights and hypotheses regarding demand drivers. The fundamental Modeling module features an extensive user interface (UI) that allows for the configuration of diverse dynamic linear panel models across all tiers of the client’s business operations. Moreover, user-defined model architectures seamlessly integrate with the model database, enabling necessary variable transformations that are then conveyed to the proprietary model estimation algorithm contained within the OxMetrics analytics suite. This integration ensures that users can efficiently analyze their marketing strategies and make data-driven decisions.

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Company Details

Company:
Marketscience
Year Founded:
2017
Headquarters:
United States
Website:
market.science/mmm-software/

Media

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Product Details

Platforms
Web-Based
Types of Training
Live Training (Online)
Customer Support
Online Support

Marketscience Studio Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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