Marketo Description
Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.
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Marketo Features and Options
Marketing Automation Software
Sales Force Automation Software
Lead Management Software
Marketing Analytics Software
Account Based Marketing Software
Lead Nurturing Software
Mobile Marketing Software
Lead Generation Software
Social Media Management Software
Marketo Lists
Marketo User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Use it in tandem with Salesforce Date: Jun 11 2021
Summary: Great solution for capturing insights into interesting moments from customers and prospects. Has helped us track engagement with our content, webinars, and webpages, etc.
Positive: I love that it integrates with Salesforce to help me know how customers are connecting with our content.
Negative: Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketo provides marketing automation alternatives Date: Mar 30 2021
Summary: Although it comes with deficiencies in terms of capture and evaluation of potential consumers, which makes it impossible to adapt actions to attract, it has different marketing automation mechanisms to expand the field of sales and promotion of our organizational group, which has changed our way of working with advertising.
Positive: The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
Negative: It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketing Automation Date: Dec 27 2020
Summary: Overall a top-notch automation software for managing and tracking marketing campaigns. Also, a scalable platform on which you and your company can rely upon. So, it's a full package for all your marketing needs.
Positive: Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
Negative: I have been using this in my current company for around a year now, but I have not found any issues with this software.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Marketo, a powerful marketing automation platform Date: Aug 24 2020
Summary: It's a powerful marketing automation platform with Marketo I can easily automate and improve my sales using its intuitive marketing and great conversation rate builder.
Positive: It helps to create powerful campaigns on different marketing platforms.
It helps to increase conversion rate.
Makes it easy to communicate and understand their needs.
Email integrated support to interact and send promotional emails.Negative: I never encountered any problem with this platform.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
New level of marketing Date: Jun 20 2020
Summary: Overall Marketo is very effective and efficient marketing tool and it helps you easy to grow your business. It contains lots of helpful features to play with and helps your business grow much faster.
Positive: 1) It's easy to run marketing campaigns with this software.
2) It shows real-time reporting and analysis.
3) It can accommodate our large database and automate our processes.Negative: Not at all. I loved it's every features and everything is well designed.
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