Lumen Description
Lumen combines the best eye tracking technology with cutting-edge ad tech capabilities. Lumen's eye tracker converts your phone's webcam to a high quality eye monitoring sensor. This allows us to collect passive data on eye tracking at scale and speed for both media valuation and creative testing. Lumen's predictive models use advanced machine learning techniques to estimate attention given ads' viewability characteristics. Lumen's innovative approach for eye tracking was recently named a conference favourite at the conference by the prestigious institute electrical and electronic engineers. Lumen, an attention technology company, uses eye tracking to help brands measure and buy attention.
Lumen Alternatives
Eyetracker
We use both static (screen-based) and mobile eye tracking to provide real, actionable insights into how customers interact with products. This includes where they look, their cognitive engagement levels, and other details. Traditional research methods rely on self-reporting methodologies. These are fine if your goal is to find out what people actually look at. However, if you really want the truth, eye tracking is the only way to find out what they are interested in. It is important to understand what people actually look at, rather than what they think they see. Fixed eye tracking, also known by screen or static eye tracking, monitors the respondent's eye movements while they are seated in front a computer monitor or standing in front a projected image.
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CoolTool
On desktop and mobile, discover and validate what consumers see, feel, and think beyond their control. Online webcam eye tracking to identify where consumers' attention is going. Online emotion measurement to capture consumers' emotional statements while using digital products. Online implicit tests to uncover hidden attitudes and thoughts in the subconscious. Remote usability research can be done online. UXReality is a new product that completely replaces usability laboratories with a virtual solution. It allows you to conduct UX research remotely from your mobile or desktop computer. You can see through the eyes of users and record high-quality sessions. The solution includes AI-powered webcam eye track, emotion measurement, surveys, and more.
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Tobii Pro Sticky
Sticky by Tobii Pro, an online self-service platform, combines online surveys with webcam eye tracking and emotion recognition to make advanced quantitative research easy. This time- and cost-efficient way to integrate eye tracking into your research allows you to test large panels of consumers from the comfort of their own computers. They can view targeted shelves, packs or advertisements, as well as webpages, from their own computers. Sticky by Tobii Pro, an online platform, allows large-scale quantitative eye-tracking research and emotion recognition as self-service. It costs a fraction of traditional in-person research. Market researchers can use the participant's webcam to gain valuable visual and emotional information about the performance and impact of new or existing designs and placements. This includes research in packaging and advertising. The platform integrates with panel companies and online survey engines with global reach. This allows for distributed data collection and a quick turnaround.
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GazeRecorder
Although scientific experiments can be very rewarding and can lead to groundbreaking discoveries, many of these experiments would not be possible without the right tools. Today, technology is advancing rapidly, so you can now choose from many software options that will simplify your work. GazeRecorder is one of these software solutions. This program will only work if you have a webcam. Eye tracking technology allows for you to track how visitors view your advertisement, webpage, or image. GazeRecorder can track people's eyes at home using their own computers, unlike traditional eye tracking which uses specialized technology and invites respondents into labs. The user interface is minimalistic and offers many useful functions that are easily accessible to a large audience.
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Integrations
Company Details
Company:
Lumen Research
Year Founded:
2013
Headquarters:
United Kingdom
Website:
lumen-research.com/our-technology-v2/
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Product Details
Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online
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