Lumen Description
Lumen combines the best eye tracking technology with cutting-edge ad tech capabilities. Lumen's eye tracker converts your phone's webcam to a high quality eye monitoring sensor. This allows us to collect passive data on eye tracking at scale and speed for both media valuation and creative testing. Lumen's predictive models use advanced machine learning techniques to estimate attention given ads' viewability characteristics. Lumen's innovative approach for eye tracking was recently named a conference favourite at the conference by the prestigious institute electrical and electronic engineers. Lumen, an attention technology company, uses eye tracking to help brands measure and buy attention.
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