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Average Ratings 0 Ratings
Description
Our innovative technology transforms an ordinary webcam into a highly accurate eye-tracking device. Leveraging advancements in machine learning and computer vision, we precisely monitor eye movements, enabling you to extend your research beyond conventional lab settings and engage a vast number of participants. With our online platform, remote usability research becomes seamless, facilitating UX studies on both desktop and mobile devices. You will gain access to detailed session recordings, allowing you to experience user interactions firsthand. This tool enables you to track consumer attention and evaluate the effectiveness of your brand perception and marketing strategies. GazeRecorder is versatile enough to accommodate any content type, including banners, videos, and live web pages. You can recruit testers from around the world, as they simply require a computer equipped with a webcam. Immediate access to results empowers you to make timely decisions. By inviting participants to conduct tests on their own devices in the comfort of their homes, you ensure they remain in their natural environment, leading to more authentic feedback. This approach not only enhances the quality of data collected but also broadens the scope of your research initiatives.
Description
Lumen merges advanced eye tracking technology with the largest attention panels available globally, alongside innovative advertising technology capabilities. By transforming your phone or computer's webcam into a sophisticated eye tracking sensor, Lumen efficiently gathers passive eye tracking data for media valuation and creative assessments at an impressive scale and speed. Their predictive models leverage cutting-edge machine learning techniques to assess attention to advertisements based on their visibility features. Recently, Lumen's groundbreaking methods in eye tracking garnered significant acclaim, being recognized as a favorite at a conference hosted by the esteemed Institute of Electrical and Electronics Engineers. As an attention technology firm, Lumen specializes in utilizing eye tracking to assist brands in measuring, acquiring, and enhancing the attention their marketing efforts receive, thereby maximizing their impact in the competitive advertising landscape. By integrating these technologies, Lumen not only improves ad effectiveness but also empowers brands to make data-driven decisions.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
GazeRecorder
Country
United States
Website
gazerecorder.com/gazeinsight/
Vendor Details
Company Name
Lumen Research
Founded
2013
Country
United Kingdom
Website
lumen-research.com/our-technology-v2/
Product Features
Computer Vision
Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration